New Borders UK Site Launches Affiliate Programme with Affiliate Window

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Borders UK announced today it has launched a brand new affiliate programme with UK network Affiliate Window as part of the marketing activity associated with the launch of their new transactional website http://www.borders.co.uk. The affiliate programme will not only provide additional access to the Borders brand online but will also be a valuable revenue stream for the business. Site owners affiliating with Borders.co.uk will have the opportunity to earn revenue in the form of commission on referred sales. The basic commission rate will be 7% on all sales of books, CDs, DVDs and magazines subscriptions, but for the first month Borders is making an introductory offer of 8%.

We are looking forward to working closely with our new affiliate partners. Not only is this a financially good business opportunity for them, but they will also have the chance to work with a passionate and original brand which has made a strategic move towards becoming a real online destination store in its own right.

Borders UK announced today it has launched a brand new affiliate programme with UK network Affiliate Window as part of the marketing activity associated with the launch of their new transactional website http://www.borders.co.uk . The affiliate programme will not only provide additional access to the Borders brand online but will also be a valuable revenue stream for the business. Site owners affiliating with Borders.co.uk will have the opportunity to earn revenue in the form of commission on referred sales. The basic commission rate will be 7% on all sales of books, CDs, DVDs and magazines subscriptions, but for the first month Borders is making an introductory offer of 8%.

Claire Bending, online marketing executive for Borders UK, said: "We are looking forward to working closely with our new affiliate partners. Not only is this a financially good business opportunity for them, but they will also have the chance to work with a passionate and original brand which has made a strategic move towards becoming a real online destination store in its own right."

To celebrate the launch of the all-new site, Borders UK has also teamed up with Red Letter Days to offer customers the chance to win A Sports Car Treasure Hunt for Two. Banners for affiliates promoting this fantastic competition, offering the prize-winner (plus a companion) the once in a lifetime chance to drive six amazing sports cars on the open road, are available from the Affiliate Window site. Sites owners interested in joining the Borders.co.uk affiliate programme can read more and sign up here: Borders Affiliate Window.

About Borders UK:
Leading retailer Borders UK offers the widest range of books and magazines in the marketplace, and has a growing share of the specialist music and DVD markets. With their Starbucks coffee shops and Paperchase stationery concessions, as well as dedicated children's sections, Borders stores offer a warm and friendly shopping environment where customers can browse and relax.

Retail Bookselling Chain of the Year 2005 & 2006, Bookselling Company of the Year 2006 & 2007, Children's Retailer of the Year 2007, and Magazine Destination Retailer of the Year 2007, Borders UK has over one million square feet of retail space and around 8% of the retail bookselling market. Borders currently operates 42 Borders superstores in city centres and retail parks from Bournemouth to Inverness and 25 high street and airport bookshops under the Books etc. and Borders Express brands. In October 2006 Borders opened its first superstore in the Republic of Ireland, in the West Dublin suburb of Blanchardstown, and in September last year it opened its new flagship store in the heart of Cardiff City Centre.

In July 2008 Borders UK launched its new transactional website - for more information about how to order online, for recommendations, the latest offers, forums & blogs, staff picks, the Spookily Accurate Book Suggestor, Borders TV and lots more, go to Borders.co.uk

About Affiliate Window:
Affiliate Window is an award-winning affiliate marketing company and the largest independent network in the UK. Affiliate Window handle over 750 merchants, ranging from blue-chip brands such as Dixons, Boots and Vodafone, to niche retailers looking to grow their online presence. Affiliate Window is committed to developing market-leading technology to assist the performance of both merchants and publishers.
Since 2000 Affiliate Window has been dedicated to the growth and development of the affiliate market place, in particular ensuring that affiliate marketing becomes part of an integrated marketing mix for all its merchants. The company recognises the importance of generating incremental value for its merchants, while ensuring its affiliates have the best possible tools and services to succeed.

For further information, contact Alex Hippisley-Cox on 020 8488 3764 or email her at ahipcoxpr @ btconnect.com

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Stephen Croome

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