Animated, Sassy Spokeswoman Carries New SLIM Shots Message - Spot Debuts This Month

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Differentiating the SLIM Shots dietary supplement from the weight loss category's typical before and after testimonial formula, Idea Village announced today that it is employing an animated and sometimes sassy spokeswoman in its Q3 television campaign. Spunkier and with great comedic timing, the national spot debuts this month...

Looking to differentiate the Slim Shots dietary supplement from the category's typical before and after testimonial formula, Idea Village announced today that it is employing an animated and sometimes sassy spokeswoman for its Q3 television campaign. An official said the 30-second spot is spunkier than the spot that launched the weight management product earlier this year, and its newest spokeswoman delivers the product's features and benefits with great visual and comedic timing. Slated for national debut in July, the spot will air on select network and cable television stations.

Slim Shots is the first U.S. dietary supplement to offer the breakthrough European weight management emulsion, Fabuless. The liquid supplement is packaged in a discreet coffee creamer type packaging and can be taken like a "shot" of liquor or added to coffee, cereal, or yogurt. Following a decade of development and 7 clinical trials demonstrating the emulsion's effectiveness, Slim Shots is poised to help stop weight gain and break the yo-yo effect that has long plagued Americans dieters.

Slim Shots is currently offered at WalMart, CVS, Walgreens, Rite Aid, Duane Reade, and other fine retail outlets. For more information on the product, visit http://www.slimshots.com.

Note: Shown images are 4 frames of the 30-second spot and may not be representative of the spot's required FTC disclaimers.

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Robin Bonnema
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