The findings mirror the current sentiment among the general population, in which older voters seem to relate more to John McCain while Barack Obama is generating excitement and engagement among younger voters.
Chicago (PRWEB) July 21, 2008
In a recent study conducted by global market research firm Synovate for US News and World Report, respondents were almost evenly divided on who would make the best First Lady - Cindy McCain (51%) or Michelle Obama (49%).
Interestingly, the poll showed distinct divisions by respondents' ages, with those 55 and over preferring Cindy McCain while younger adults cast their vote for Michelle Obama.
According to Timothy Amsbary, Vice President in Synovate's Public Sector Research Group, "The findings mirror the current sentiment among the general population, in which older voters seem to relate more to John McCain while Barack Obama is generating excitement and engagement among younger voters."
Respondents were also asked which first lady would be the best role model for McCain or Obama. Jacqueline Kennedy (36%) topped the list of four first ladies, ahead of Eleanor Roosevelt (28%), Laura Bush (21%), and Hillary Clinton (15%).
The popularity of some former first ladies was also split by respondents' ages, with Hillary Clinton identified as the best first lady role model by just 2% of respondents aged 65 and over while Laura Bush was voted best by only 8% of those aged 18 to 24.
Said Amsbary, "The results highlight areas where the potential first ladies may be best received, and may indicate how they will be deployed on the campaign trail - a more traditional role for McCain and Obama working with younger crowds."
The study was conducted online from July 3 to July 8 with 1,000 adults in the US using Synovate eNation.
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 63 countries.
For more information on Synovate visit http://www.synovate.com.