Our number one focus is on customer success, and that's leading to great success for us as well as our customers
San Mateo, CA (PRWEB) July 21, 2008
Lead management firm Marketo today announced its fiftieth customer since launching in March, making it the fastest growing lead management vendor in the industry. The announcement comes on the heels of the introduction of Marketo's latest on-demand product, Marketo Lead Insight for Sales, as well as its declaration of the Revenue Revolution to finally unite marketing and sales around a common revenue pipeline.
"Our number one focus is on customer success, and that's leading to great success for us as well as our customers," said Marketo CEO Phil Fernandez. "Our strategy is to provide sophisticated marketing automation that's easy-to-use, cost-effective, and that can provide real value in under a week. Acquiring 50 customers in under five months is a great validation of this strategy, and we believe it makes us by far the fastest growing vendor in our category. We're thrilled about our ability to help customers achieve success so quickly, and with their wonderful support, we look forward to continuing our growth."
"Marketo understands the importance of lead management, metrics, and accountability for today's marketing organizations," said Kort van Bronkhorst, VP of corporate marketing at Sendmail, Inc., the leading provider of secure messaging infrastructures. "We selected Marketo for their superior functionality, ease of use, and great support. We are excited to be their fiftieth customer, and look forward to generating more return on our marketing dollar and driving increased revenue."
Marketo earned business from eleven new customers in June, helping to accelerate the company to the 50-customer mark. These include Corporate Visions, the global leader in sales and marketing messaging; Enquiro, a B2B search engine marketing firm; JME Software, a leading developer of security products and mainframe tools that simplify data governance across the enterprise; and HiveLive, a leading enterprise social software platform provider. Other notable new Marketo customers include SpringCM, the leader in on-demand document management and workflow; Ortivus AB, a healthcare IT company that delivers information and decision-making support systems for healthcare, emergency services and public safety; and Kaseya, global provider of information technology automation software for IT solution providers and public and private sector IT organizations.
"Aligning sales and marketing has been a challenge in every company at which I've worked," said Angela Tucci, chief strategy officer at JME Software. "The leads generated by marketing are typically in the early stages of buying, yet sales only wants to talk to the hottest prospects. This means a lot of leads are simply ignored and lost forever - there's no follow up unless the fish actually jumps in the boat. To be able to address this mismatch - and for it to be easy - is incredibly important, and that's what Marketo allows us to do. The lead nurturing we can do with Marketo lets us communicate with and stay in front of all our prospects so that we see the return on our initial marketing spend."
"Marketo's solution fits in very well with the overall needs of B2B marketers," said new customer Andrew Spoeth, director of marketing at Enquiro. "Search engine marketing generates traffic and leads, but companies also need a way to decipher the level of interest of these leads. A sales person's time is very valuable, and Marketo helps us ensure that our marketing team delivers true sales-ready prospects so that time is spent in the most effective way and we close more deals."
Building on its global appeal and growth, Marketo also signed new customers outside its home base in North America, including a leading Australian real estate company and UK-based gtnews, which provides relevant reading for the world's finance and treasury professionals.
This customer news follows Marketo's recent announcement of a "Revenue Revolution," in which marketing and sales unite around a single revenue pipeline, and a new product introduction, Marketo Lead Insight for Sales. Addressing the age-old disconnect between sales and marketing departments - which Marketo estimates costs businesses as much as $1 trillion per year - the company's new product works in concert with Marketo Lead Management to help businesses create an integrated revenue cycle that increases marketing ROI, improves sales productivity and ultimately drives bottom-line impact.
Marketo is the leading provider of sophisticated yet easy B2B marketing automation software that helps marketing and sales at large and mid-sized companies work together to drive revenue and improve marketing accountability. Marketo's demand generation solutions automate and measure lead management activities -- including email marketing, lead nurturing, and lead scoring -- to help marketing and sales generate and qualify sales leads, shorten sales cycles and demonstrate results. Unlike traditional marketing automation solutions, Marketo is powerful yet easy to use without training and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Marketo's Modern B2B Marketing blog (http://blog.marketo.com) and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results. For more information on Marketo, visit http://www.marketo.com or call 650-655-4830.