New Conference Reveals How Feature Editors at Top Metro Dailies Field Live Pitches and Share Best Practices

Oakland, CA (PRWEB) July 21, 2008

PR and marketing professionals who want to become masters at crafting high-impact feature stories that consistently rivet editors' attention will discover practical strategies from features editors themselves at a new audio conference from Bulldog Reporter's PR University. Attendees will come away with proven techniques for developing powerful features pitches that spark press attention and dramatically boost coverage, starting immediately.

This exclusive, dial-in PR University audio conference takes place on Thursday, July 31, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT). The panel includes four veteran features editors from some of the nation's most prolific features desks:

•     Katharine Fong, Deputy Managing Editor, San Jose Mercury News (circ. 262,373)
•     Michael Rozansky, Deputy Arts & Features Editor, Philadelphia Inquirer (circ. 705,965)
•     Thomas Conner, Online Features Editor, Chicago Sun-Times (circ. 368,062)
•     Amy Moon, Assistant Features Editor, San Francisco Chronicle (circ. 451,504)

This 90-minute interactive call will give public relations professionals actionable insights, tips and skills on which kinds of features to pitch, when to pitch, the dos and don'ts and how to pitch more effectively. It will also address what story elements, visuals, and Internet multimedia fare that feature editors are looking for and how practitioners can package them in a way that compels coverage. Here are some of the practical and immediately-applicable techniques attendees will cover in this audio conference:

•     Future of Feature Writing: Why features reporting is thriving today--and how to tap its resurgence to get your boss, brand or idea covered
•     Targeting Essentials: How each of these outlets views its audience and mission--and how to use this exclusive insight to pitch features that match your target's style
•     New Internet Opportunities: How online features coverage differs from print--and how to use this insider knowledge to boost pickup, pixels and play
•     How feature reporting differs from hard news--and how to break through the clutter by ensuring your idea aligns with your target's news value
•     Editorial hot buttons--top ten lists, fun surveys, sexy and quirky angles, romance, lifestyle trends, people and issues you should be tying feature pitches to now
•     How to localize national stories to boost pickup in your closest metro daily's feature sections

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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