Thanks to his industry experience and work with CSO Insights, Barry knows better than almost anyone just how critical it is to coordinate sales and marketing around a unified revenue process, and we'll rely on his perspective and sales expertise to move the Revenue Revolution forward.
San Mateo, CA (PRWEB) July 21, 2008
SAN MATEO, CA -- July 21, 2008 -- Lead management firm Marketo, laser-focused on accelerating the Revenue Revolution it declared last week, today announced the addition of sales authority and industry luminary Barry Trailer to its Board of Advisors. Co-founder of analyst firm CSO Insights and an expert on sales processes and methodologies, Trailer will provide strategic guidance as Marketo leads a movement to finally align sales and marketing to drive bottom-line impact. After last week's unveiling of Marketo Lead Insight for Sales, a new product designed to coordinate the actions of sales and marketing throughout the entire lead lifecycle, the addition of sales strategist Trailer to Marketo's Board of Advisors further demonstrates the company's commitment to drive success for both marketing and sales.
"As our growth accelerates and we expand to address the needs of both B2B marketing and sales professionals, Barry's guidance will prove invaluable," said Marketo CEO Phil Fernandez. "Thanks to his industry experience and work with CSO Insights, Barry knows better than almost anyone just how critical it is to coordinate sales and marketing around a unified revenue process, and we'll rely on his perspective and sales expertise to move the Revenue Revolution forward."
"As an analyst focused on how B2B companies can improve their selling processes, I've seen companies suffer from misalignment between sales and marketing. Without close collaboration, near-term revenue falls short and long-term results are sub-optimized," said Trailer. "Marketo has already taken steps to bring sales and marketing together and plans to accelerate this alignment. I'm eager to support their progress because I know the significance of the issue firsthand."
Trailer has over 25 years of experience in sales, and prior to co-founding CSO Insights, he held multiple leadership positions at FrontRange Solutions, including president of the GoldMine Division, vice president of strategic initiatives, and vice president of North American Sales for GoldMine Software Corporation. Previously, Trailer was a principal in the consulting firm Trailer Vavricka, Inc, which developed software to provide operational performance metrics to sales reps and their managers. From 1983 to 1991 he was a leading associate with Miller-Heiman, Inc. and served as president of Miller-Heiman in 1986. Trailer is also a published author and has presented to more than ten thousand sales reps and executives at over a hundred companies. His experience brings valuable perspective to Marketo's internal team, as well as to its community of customers and partners.
Trailer joins an esteemed group of Marketo advisors including Susanne Lyons, former CMO of Visa; Keith Raffel, author of Dot Dead and founder of UpShot Corportaion; Rob Reid, previously group vice president, Siebel CRM OnDemand, for Oracle Corporation; and Roger Siboni, former chairman and CEO of Epiphany, Inc.
Marketo also announced today that it has signed its fiftieth customer since launching in March, making it the fastest growing lead management vendor in the industry.
Marketo is the leading provider of sophisticated yet easy B2B marketing automation software that helps marketing and sales at large and mid-sized companies work together to drive revenue and improve marketing accountability. Marketo's demand generation solutions automate and measure lead management activities -- including email marketing, lead nurturing, and lead scoring -- to help marketing and sales generate and qualify sales leads, shorten sales cycles and demonstrate results. Unlike traditional marketing automation solutions, Marketo is powerful yet easy to use without training and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Marketo's Modern B2B Marketing blog (http://blog.marketo.com) and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results. For more information on Marketo, visit http://www.marketo.com or call 650-655-4830.