Blackbaud Selects SocketLabs' Hurricane Server to Power Email Delivery Services


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Blackbaud has selected SocketLabs' Hurricane Server to deliver its growing volume of outbound email. Hurricane Server's rich integration API, tracking and reporting have substantially reduced administrative and management costs. The increased deliverability enables Blackbaud to provide better service and ROI to its growing customer base.

In addition, the advanced reporting and logging features in Hurricane Server have reduced the time required to investigate deliverability issues by at least 50 percent.

SocketLabs, Inc., the leading provider of on-premise high volume marketing and transactional email delivery solutions for the Microsoft Windows platform, announced today that Blackbaud (BLKB), has selected Hurricane Server to deliver its growing volume of outbound email. Blackbaud, a leading provider of software and services for nonprofits, provides both email marketing campaign services and transactional email delivery for thousands of organizations through its website management solution, Blackbaud® NetCommunityâ„¢.    

Blackbaud's rapid growth in partnering with nonprofits for their online communications and the increased delivery requirements imposed by the large ISPs led to the company's decision to further invest in its email technology. They initially considered outsourcing email delivery to an ESP but, ultimately decided to keep it in-house.

"We did consider using an ESP solution, but we decided to keep it in-house because we already have the expertise to manage our email in house," remarked Chris Harris, email specialist at Blackbaud. "Hurricane complements our existing infrastructure, and will support our growing volume and demand."

Blackbaud ultimately chose Hurricane Server from Socketlabs after evaluating the top Mail Transfer Agents on the market. They were able to easily migrate from their existing email delivery servers to Hurricane Server.

"Hurricane Server has significantly improved our email delivery performance," added Harris. "In addition, the advanced reporting and logging features in Hurricane Server have reduced the time required to investigate deliverability issues by at least 50 percent."

"Blackbaud was a perfect fit for us. We were able to keep them on the Windows platform and help them address their deliverability and scalability needs," said John Alessi, CEO of SocketLabs. "And by taking advantage of Hurricane Server's .Net API they are able to deliver email, control the server and get reports right from within their own applications. It is very clean and seamless."

About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 19,000 organizations -- including the American Red Cross, Dartmouth College, the WGBH Educational Foundation, Episcopal High School, Lincoln Center, Cancer Research UK, Special Olympics, and Arthritis Foundation -- use one or more of Blackbaud products and services for fundraising, constituent relationship management, financial management, direct marketing, school administration, ticketing, business intelligence, website management, prospect research, consulting, and analytics. Since 1981, Blackbaud's sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Canada, the United Kingdom, and Australia. For more information, visit http://www.blackbaud.com.

About SocketLabs, Inc.
SocketLabs, Inc. is the leading provider of high volume on-premise marketing and transactional email delivery solutions for the Microsoft Windows platform. With over 10 years experience in building email systems, and solving deliverability issues, SocketLabs helps organizations achieve scalability and hit the inbox. Visit http://www.socketlabs.com for more information.

SocketLabs, Hurricane and Hurricane Server are trademarks of SocketLabs, Inc. All other trademarks are property of their respective owners.

Contact: Chris John
chris.john @ socketlabs.com
484-418-1287

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