New Hispanic Market Campaign Targeting Obesity, Created by PlanetWoot

Share Article

Unprecedented success of Coastal Center for Obesity's advertising campaign created by PlanetWoot.

Coastal Center for Obesity and Rancho Specialty Hospital launched a new advertising campaign created by PlanetWoot and geared to the Hispanic community of Southern California: "Hay mucho por vivir" which when adapted translates to "There is much more to live." This campaign highlights the deep and proven experience of Dr. Milton Owens in combating obesity among this population.

The breakthrough television commercial, first of its kind in Spanish language, began airing this July and was produced by PlantetWoot, an Integrated Cross-Cultural Marketing Communications Agency based in Huntington Beach, CA. The campaign features real Coastal Center for Obesity patients relating the "turning point" which lead them to the decision of having the weight loss procedure. The advertising highlights the patients' remarkable weight loss success stories and educates the community on the dangers of obesity. The commercial also emphasizes the Center's and Dr Owens' proven leadership in the field of weight loss surgery in the Hispanic community of Southern California.

Also featured in the commercial, is the success story of Francisco "Pacorro" Galvez, widely recognized Hispanic radio personality who weighed 335 pounds before his surgery with Doctor Owens and after only 12 months has lost over 135 pounds and has completely turned his life around. Paco "Pacorro" Galvez can be heard Monday though Friday from 6:00 AM to 10:00 AM on Recuerdo 103.9, 98.3 FM.

The television campaign consists of one :60 and three :30 commercials which will be first shown in selected Southern California markets, to later be grown state-wide then nationally. The advertising can be viewed at The activity will also be supported later by a radio advertising campaign.

"We are completely impressed with the results of the campaign so far," said Lisa Gladstone, Director of Business Development at Coastal Center for Obesity. She added, "PlanetWoot's work has exceeded our expectations, compared to other agencies their client service and cost savings are unbeatable, the quality of the commercials is top notch and the response has been overwhelming. We could not be any more pleased."

In addition to their expertise in Health services PlanetWoot ( is an award winning team with Fortune 500 client experience specializing in the Hispanic Market, having worked with national and international companies such as: McNeil Consumer Products, Aetna, DIRECTV, Sears, Verizon, Wells Fargo Bank, Antena 3 (Spain), Ford, and many others. They also work with smaller businesses with local and regional needs, meeting the challenges of reduced budgets and today's economy through cost effective solutions.

Dr. Owens and Coastal Center for Obesity are the leaders in bariatric surgery in the Hispanic community, backed by Rancho Specialty Hospital, with advanced medical technology and friendly and understanding personnel.

For additional information about Coastal Center for Obesity, please visit, or contact Carlos Sosa at PlanetWoot to set up an interview with Dr. Owens.

Carlos Sosa


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Carlos Sosa

Email >
Visit website