Eccleston Drives Informed Direction for eDigitalResearch

eDigitalResearch announces the appointment of Derek Eccleston as Head of Research. He brings extensive research experience having held management positions both on the agency-side at Harris Interactive and in-house at Sony. As part of the company's campaign to drive more commercial insight from research data, Derek will be responsible for helping to build customer loyalty through maximising the business return from research services and developing existing accounts.

(PRWEB) July 23, 2008 -- eDigitalResearch announces the appointment of Derek Eccleston as Head of Research. He brings extensive research experience having held management positions both on the agency-side at Harris Interactive and in-house at Sony. As part of the company's campaign to drive more commercial insight from research data, Derek will be responsible for helping to build customer loyalty through maximising the business return from research services and developing existing accounts.

With over 16 years' experience in international market research and analysis within the technology, media and telecommunications sector, Derek has helped develop brand strategies for multi-national businesses including global manufacturers, leading service providers and major broadcasters.

Derek's expertise in research and analysis will help eDigitalResearch to achieve its strategic aim of providing more commercial and actionable insight from data. Derek will broaden the existing knowledge-base and identify opportunities to help clients build deeper understanding of the issues and opportunities that they face and help promote a business case for change.

Derek Eccleston comments: "eDigitalResearch has a strong market position. It has a solid research platform, an excellent knowledge-base and a growing blue-chip client-base. There has been a seismic shift in the market research industry over the last few years and unlike some other agencies, eDigitalResearch has been able to meet increasing client demands. I am looking forward to raising the bar further by untapping the potential within existing accounts and creating additional revenue streams for the business."

Michelle Fuller, Director of eDigitalResearch comments: "Derek's appointment marks a turning point for our business. Over the last few years, we have developed an end-to-end research platform from which clients can pick and choose the services that they need. This has allowed us to move away from the traditional 'death by powerpoint' research model to a more strategic focus, where our research can help businesses to make informed decisions that will lead to business change. Derek's expertise will help to differentiate our business further by helping businesses to utilise our research services more effectively in order to meet the ever-increasing demands from a changing market."

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