Brit Drivers Want their Sat-Nav to Speak with a Geordie Accent

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Nearly half of all British drivers would love to be driven round the bend by a sat nav with a Geordie accent according to The Co-operative Insurance.

Nearly half of all British drivers would love to be driven round the bend by a sat nav with a Geordie accent according to The Co-operative Insurance.

The survey by the leading motor insurer asked more than 2,000 motorists from across the UK which accent they would most like to hear giving them directions. Northern accents came top of the pile beating the dulcet southern tones, with three of the top five accents coming from Bolton and Yorkshire.

The likes of Peter Kay and Vernon Kay have undoubtedly helped put the Bolton accent firmly on the map coming in at second place with 21 per cent of the vote, with the friendly tones of the Yorkshire accent voted third most popular at 16 per cent.

A traditional Cockney accent came in forth place with 12 per cent. With the Liverpudlian accent voted the least appealing with only 5 per cent of the vote, followed swiftly by Birmingham with the Brummies only getting 2 percent of the vote.

David Neave, Director of General Insurance at The Co-operative Insurance, said: “It seems that Northern accents hit a high note with motorists across the country including those in the south. The results show that motorists want regional variations on their sat-nav systems. It used to be that drivers expected their sat navs to speak the Queens English, but people want to have a choice now. As long as the regional accent is easy to understand and concise, I don’t see why it shouldn’t be considered for future production in sat-nav systems.”

“A sat—nav is now recognised as an important part of every day travel and for those motorists who have yet to get one we are giving away 600 TOM TOMS sat-nav systems for free to motorists who buy their car insurance on line. All you need to do is click on http://www.co-operativeinsurance.co.uk/tomtom and follow the simple instructions - but unfortunately they don’t come with regional accents - yet!”

For further information contact:                          Date 26th June 2008
Notes to editors:

  •     ISDN facilities are available for broadcast media interviews.

Press contact: Ansa Hussain @ MC2 (0161 236 1352)

Duncan Bowker, The Co-operative Financial Services Press Office, Tel: 0161 903 3819, Mobile 07810 756 137, e-mail: duncan.bowker @ cfs.coop

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