RIAS Launches New Third-Off Home Contents Insurance’ Offer

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Homeowners over the age of 50 looking for a great deal on home contents insurance can take advantage of a new money-saving offer from RIAS, which launches on 1st July 2008.

RIAS is a top 2 Home Insurance Provider to the over 50s in the UK and Personal Lines Broker of the Year. We have achieved this status, in a fiercely competitive field, by consistently providing quality products and services at affordable rates and this offer further demonstrates our commitment to maintaining these high standards of customer service and satisfaction.

Homeowners over the age of 50 looking for a great deal on home contents insurance can take advantage of a new money-saving offer from RIAS, which launches on 1st July 2008. The insurance specialist for the over 50s is offering new customers a third-off their standard contents premiums when taking out a joint buildings and contents policy with RIAS.

RIAS is pleased to be able to launch this offer, which cuts the cost of home contents insurance for those buying a combined policy. This offer could save the customer pounds, at a time when there is general unease and concern about the relentless rise in the cost of living in the UK, and in particular the soaring costs associated with running the home.

Commenting on the new initiative, Janet Connor, managing director of RIAS said: “RIAS is a top 2 Home Insurance Provider to the over 50s in the UK and Personal Lines Broker of the Year. We have achieved this status, in a fiercely competitive field, by consistently providing quality products and services at affordable rates and this offer further demonstrates our commitment to maintaining these high standards of customer service and satisfaction.”

The offer, which runs from 1st July 2008 until 30th September 2008, gives new customers 33.3% off their standard contents premium, and the discount will be applied to quotes for combined cover given and accepted within this period. It is available to new customers, and is valid for the first year of the policy.

Editors notes

RIAS won the Personal Lines Broker of the Year award at the Insurance Times Awards in December 2007 and is a top 2 Home Insurance Provider to the over 50s in the UK

About RIAS

RIAS is part of Fortis (Insurance UK), a leading provider of award-winning personal and commercial lines insurance solutions in the UK and the 2007 British Insurance Awards 'General Insurer of the Year'. The insurer's successful customer-centric strategy has been founded on aligning its activities to how customers want to buy insurance, combined with delivering high quality products, manufactured at costs better than market norms.

For further information please contact:

Sadie Sheppard RIAS Public Relations             01202 254489 ssheppard @ rias.co.uk

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Sadie Sheppard

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