Free White Paper: The ROI of a Competitive Blog

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Blog marketing is a highly leveraged approach to gathering consumer insights. Companies using blog marketing as virtual focus groups have a distinct competitive advantage. Managers need to learn how to assess their competitor's ROI advantage in this newly developing competitive arena.

The harnessing of consumer insights through blog marketing can make for particularly dangerous competition. Why? Because blog marketing is a relatively low-cost method of capturing consumer opinion. Yet, even though this method of consumer interface is low-cost, its returns can rival those of higher cost methods. The cost efficiency of these virtual focus groups is unparalleled, giving a distinct advantage to companies who use blog marketing for consumer interface.

With the development of this new and powerful method of collecting consumer opinion, Kahuna Content has recognized this competitive threat and has released a free white paper entitled "The ROI of a Competitive Blog." This unique white paper discusses calculating return on investment of a competitive blog. By doing so, you may begin to improve your competitive intelligence function in social media and get a handle on how dangerous your competition has become in this new area of consumer research.

Download the free whitepaper now by going to http://www.KahunaContent.com/site.

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Richard Telofski
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