Sterling, Ill. (PRWEB) July 23, 2008
Wahl Clipper Corporation, a trailblazer in hair grooming technology and products, introduces the newest hair appliance for women. The Healthy Infusions™ 2" Pro Straightener is the first hot hair product to nourish hair by infusing nutrients and preventing heat damage while styling, creating a new category in the hair care market.
"We answered the call of female consumers by giving them a product that breathes life into hair and provides beauty without sacrificing hair health," said Steve Yde, WAHL's Senior Product Manager. "There is no leap of faith - consumers can see, smell and touch the difference of Healthy Infusions products that help rather than hinder hair quality."
The 2" Pro Straightener is available now. It is being brought to market quickly with a national infomercial. Consumers can also purchase the product at http://www.healthyinfusions.com.
The Makings of A Category Innovator
Replaceable pressure-activated cartridges are placed on the straightener's heating plates, coating the hair with a heat resistant conditioner that assists in straightening the hair while simultaneously helping to protect from heat damage. The cartridges release liquid conditioner, making hair softer, shinier and healthier looking.
"Americans spend $4.1 billion a year on shampoos, conditioners, mousses and gels only to damage their hair with drying or styling products," Yde said. "Not only does the straightener stop heat damage associated with traditional appliances, it infuses nutrients directly at the point when most are causing damage. The replaceable cartridges keep customers returning to retail locations and help build reliance and trust in WAHL products."
WAHL has partnered with Incredible Discoveries®, a leading DRTV and multi-channel marketing company, to produce the infomercial featuring the 2" Pro Straightener. The infomercial is part of a $250,000 per week campaign dedicated to building demand and educating consumers about the benefits of Healthy Infusions.
The 2" Pro Straightener, which includes three hair clips, detangling comb, travel pouch and three conditioning strips, retails for $99.99. Two full lines of Healthy Infusions products including straightener, curler, duet, dryer and accompanying replaceable cartridges will be available at retail locations this fall.
About Incredible Discoveries®
Incredible Discoveries®, a wholly-owned subsidiary of O2Media Inc., is a fully integrated production, marketing and investment partnership company that introduces new products to consumers through infomercial development and multi-channel marketing opportunities, including international retail distribution, the highest rated live shopping networks, direct mail catalogs, and insert programs. The organization is a valued member of the Electronic Retailing Association (ERA) and the Direct Response Marketing Alliance (DRMA). For more information, visit http://www.incrediblediscoveries.com.
Now in its 89th year, Wahl Clipper Corporation is an international industry leader in the manufacturing of products for the professional beauty and barber salon trade, consumer personal care and animal grooming. Headquartered in Sterling, Ill., Wahl currently employs some 2,000 people worldwide in Argentina, Australia, Brazil, Canada, China, England, Germany, Holland, Hungary, Japan, South Africa, Spain and the United States. Wahl products are available in 165 countries around the world. For more information about Wahl, visit http://www.wahl.com.
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