360e Productions Launches A Leaner, More Flexible And Environmentally Sound "Virtual" Event Production Company, Pushing Aside Production Conglomerates With Big Overhead

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With constantly being pushed for efficiencies and proving their event payouts, and given the current economy, companies are looking for new, more nimble, flexible, efficient and cost effective live event production solutions. They still want uniquely creative and powerful solutions, but they want the biggest bang for their marketing buck. Welcome to the age of the "Virtual" Production Model.

I believe in budget transparency and work with my clients to create a budget that works. I have an open book policy and I think clients appreciate knowing they don't have to pay for the receptionist, accountant's downtime, cleaning crew and electric bill.

As the economy becomes increasingly unstable, companies who routinely spend millions of dollars on live events are looking for ways to create more efficient, cost effective experiences for customers, sales forces and partners. Corporations who once had big checkbooks and spent freely on events are being pushed for efficiencies and forced to prove their event payouts. These challenges don't mean businesses stop reaching out through live sales meetings, product launches and consumer events; they just can't pay as much to do it. Since they still want and need smart solutions, these companies have looked for ways to cut costs while maintaining quality. Until now, the world of corporate production has been dominated by multi-national "experiential marketing" companies who produce events and provide strategic marketing solutions at a hefty price. These brick and mortar establishments may get the job done but they also pass their considerable overhead on to their clients.

Today's economy calls for new solutions and the "virtual" business model is quickly emerging to answer the need for a cost effective, streamlined way of doing business. Chris Schultenover, founder of 360e Productions, has embraced the virtual model and is using it to turn traditional live event production on its ear. After working for years at a Fortune 500 company and at one of the world's largest experiential marketing companies, Schultenover has identified and implemented a smarter, more effective and cost conscious way to execute world class live staged events. He has accomplished this, in part, by staffing people on a per project basis, so that the right people work with the right clients on the right events. By matching staff to the culture and unique requirements of a specific company, along with 360e's non-traditional approach to the creative process, clients receive a personalized production that meets their needs. In other words, 360e's approach provides the biggest bang for the marketing buck and the client doesn't get stuck paying for the company water cooler.

Chris Schultenover explains 360e Productions' budget policy this way, "I believe in budget transparency and work with my clients to create a budget that works. I have an open book policy and I think clients appreciate knowing they don't have to pay for the receptionist, accountant's downtime, cleaning crew and electric bill." The virtual model not only works on a financial, creative and executional level, it's environmentally responsible. By eliminating the daily commute and staffing professionals who work remotely, 360e takes a giant step toward combating pollution and congestion, not to mention saving on ever increasing fuel costs. It's founder and partners are committed to constantly seeking new ways to work green during all phases of the production process, helping clients reduce their ecological footprint one event at a time.

360e Productions launches on the heels of two successful events--Merle Norman Cosmetics 2008 Convention and the Ford Theatre's Annual Dance Series VIP Reception sponsored by Target. The company specializes in flawlessly executed corporate meetings, product launches, public and consumer events, and live entertainment.

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