Spur Digital Rebrands as Spur Interactive

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Rebranding effort seeks to strengthen position as a strategic interactive agency

We hired Spur Interactive to develop an online marketing and e-commerce strategy to fuel our growth. Spur Interactive delivered a brilliant strategy that clearly defined what we need to do in order drive sales and build our brand. Now that we have a strategic roadmap, we are partnering with Spur Interactive to execute the plan and develop customer insights we can apply across all channels.

Spur Digital, a full-service interactive marketing agency has rebranded as Spur Interactive. The changes to its name and logo designed to more accurately communicate its role as a strategic interactive marketing agency.

"Internet marketing has evolved quite a bit since we started Spur 6 years ago," said Steve Latham, founder and CEO. "Markets have become increasingly fragmented, more complex and more challenging. While marketers know they should be investing more in online marketing, most don't know where to start, how to execute or how to measure results. Even fewer know how to translate online results into business value and create a business case to support the investment. These are the unmet needs of forward-thinking marketers, and these are the areas in which we excel."

"Whereas some agencies simply execute search engine marketing campaigns or build Web sites, we take a strategic, integrated approach that starts with understanding the client's business and their objectives. We then incorporate search, display, email, social and other forms of new media, to reach and engage target audiences. We then utilize best practices for ensuring site usability to maximize the value of site traffic. Metrics are carefully measured, analyzed and translated into business results. We then use data-driven insights to understand audience behaviors and pinpoint those elements that impact desired outcomes the most.

"Over the years we've found that one-off projects really just scratch the surface. Real success can only come from taking a holistic, integrated approach to interactive, which continues to generate superior results for our clients."

Traditional sporting goods retailer Sun & Ski Sports is a good example. "We've got 21 stores in 14 markets. For us the Internet is both an opportunity and a threat," commented Barry Goldware, CEO of Sun and Ski Sports. "We hired Spur Interactive to develop an online marketing and e-commerce strategy to fuel our growth. Spur Interactive delivered a brilliant strategy that clearly defined what we need to do in order drive sales and build our brand. Now that we have a strategic roadmap, we are partnering with Spur Interactive to execute the plan and develop customer insights we can apply across all channels."

Since 2002, Latham and his team of 25 interactive professionals have helped global brands and mid-market challengers utilize digital media to reach, engage and acquire customers while building their brand in an efficient and measurable way. The agency's deep understanding of interactive, its focus on metrics and ability to translate online activity into business value has enabled it to lead successful programs for FedEx Kinko's, ConocoPhillips, Amegy Bank, Medical Hair Restoration and The Scooter Store, to name a few.

The agency has received numerous awards for its campaigns, including AMA Crystals, Addys and a 2008 IAC award. The agency was named the fifth fastest growing business in the Houston Business Journals' Fast Tech 50, and received the distinguished Enterprise Champion award among the 50 winning Fast Tech companies. The agency has also been instrumental in the growth of the local online marketing community in leading the effort to start the Houston Interactive Marketing Association.

"When I joined Spur last year, I quickly realized that there was much more here in terms of capabilities, expertise and insights, than what was reflected on the web site," said Alan Deeter, Director of Planning and Account Services. "I believe our repositioning of Spur as a strategic, interactive agency that serves as trusted advisor and implementer will resonate strongly with CMOs seeking to cut through the clutter and execute programs that work."

About Spur Interactive
Spur Interactive is a strategic marketing agency that helps forward thinking brands use digital media to reach and engage customers in compelling and measurable ways. Spur Interactive takes a strategic, integrated approach, supported by data-driven insights to plan and execute smart interactive programs that produce superior results. To learn more visit http://www.spurinteractive.com/.

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Gina Biondillo
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