Latitude Provides Business Intelligence Reporting for General Motors Dealer Performance Initiatives

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Online Service and Parts Reporting Enables Dealership Performance Tracking.

The dealer principals get to evaluate all of the suggestions and make their own decisions about which improvement initiatives to embrace.

Latitude (http://www.latitudecg.com) today announced details of its initiative to make available online the performance metrics of the General Motors dealership network in the area of service and parts activities.

Online access to the Proforma data allows the company to build an intelligence warehouse to monitor effectiveness of individual dealerships as well as compare metrics on a regional or dealer to dealer basis. A series of reports tracks progress against goals established jointly by GM Service Development Managers (SDM) and dealer principals.

Through GM's Service Development Manager's process (SDM), trained corporate staffs go to a dealership, interact with the dealer, make suggestions, and help the dealer understand which areas they could improve. The business intelligence reporting Latitude developed provides the additional benefit of comparing the relative effectiveness of dealers adopting the SDM process versus the dealers not yet utilizing the SDM process. Dealers who participate in the program and stay with it tend to improve their revenues by about 6%. For a dealer generating $20 million revenue per year, that's $1.2 million improvement.

"The ability to access this data quickly is a tremendous tool for identifying how we can help dealerships perform at a higher level," said GM's Manager of Service Development Dick Block. "There is no issue more critical to a fiscally responsible dealership in this competitive environment than the ability to increase sales while decreasing the cost of conducting business."

"Dealers have indicated tremendous interest in the program, because GM is offering seasoned professionals with service operations experience to go inside the dealer's business operations, and stand arm in arm with dealer management to come up with ways of improving performance and efficiency," says Tom Merritt, Latitude's Consulting Practice manager. "The dealer principals get to evaluate all of the suggestions and make their own decisions about which improvement initiatives to embrace."

"General Motors is consistently exploring new technologies and improving business processes throughout the supply chain," stated Latitude President Jeff Walter. "Expanding the GM FOA Website to include the Proforma data leverages available information in an easy to understand format. That allows dealers to constantly monitor performance metrics, improve customer service and achieve greater profitability."

About General Motors:
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at http://www.gm.com.

About Latitude:
Latitude, a senior technology consultancy, helps the extended enterprise improve operational performance. By focusing on channel performance, learning and certification programs, and other specific business challenges, our consultants have developed proven expertise and capabilities in business intelligence, business portals, online communities, and learning management.
For additional information, visit http://www.latitudecg.com

Contact:
Patrick McLaughlin on behalf of Latitude Consulting Group
Markit Strategies and PR
Phone: 734.255.6466
patrickm @ markitstrategies.com

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PEGGY FENWICK
Latitude
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