Leading Early Adopters to Present New Case Studies at RFID in Fashion 2008

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The third annual event produced by RFID Journal and the American Apparel & Footwear Association will feature companies from around the world that are using RFID to cut costs and boost sales.

RFID Journal, the world's leading media and events company covering radio frequency identification (RFID) technology, and the American Apparel & Footwear Association (AAFA) today announced the complete lineup of speakers for RFID in Fashion, the third annual event for companies in the retail, apparel, footwear and accessories industries. The event is being held Aug. 13-14 at the Fashion Institute of Technology in New York.

The event will feature:

  • Uwe Quiede, project manager of Kaufhof, explaining how the German retailer tracks items in-store with near-field UHF tags to improve the customer experience
  • Al Dittrich, president and CEO of Retail Associates, detailing how Tomorrow's Mother manages maternity departments with smart displays in stores
  • Helmut Weinekötter, director of processes and logistics for Karstadt Warenhaus, explaining how the German retailer has improved sales-floor processes by employing RFID
  • Bill Hardgrave, director of the University of Arkansas' RFID Research Center, revealing the results of his research into RFID's role in loss prevention
  • Torsten Strauch, European sales director of RFID for Checkpoint Systems, discussing how one of the company's customers benefited from moving from source tagging to source management
  • Markus Rosendahl, business development director for NP Collection, explaining how the fashion designer is utilizing RFID to improve accuracy and speed the delivery of clothing items to stores
  • Roberto Montanari, professor of industrial plants at the University of Parma, discussing how RFID helps designer labels, such as Trussardi, reduce counterfeiting
  • Patrick Javick, director of industry development for EPCglobal North America, Marshall Kay, founder of RFID Sherpas, and Götz Pfeifferling, CIO of Lemmi Fashion, discussing the keys to a successful deployment of RFID in the retail, apparel, footwear and accessories sector

"We are very pleased to have attracted some of the leading early adopters from around the world to our third annual event with RFID Journal," said Mary Howell, the AAFA's VP of industry relations. "Attendees will hear unbiased presentations about where RFID can deliver value in the retail, apparel, footwear and accessory sectors today."

"We're very excited about this year's event, because RFID has left the pilot stage and is now in full deployment by early adopters," said Mark Roberti, founder and editor of RFID Journal. "It's clear that RFID can deliver significant benefits in key operational areas, and attendees will hear from companies with real-world experience."

For additional information, please visit the RFID in Fashion 2008 Web site at http://www.rfidjournalevents.com/fashion/, or contact Attendee Registration at fashionreg @ rfidjournal.com or (631) 249-4960.

About RFID Journal
RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

About the American Apparel & Footwear Association
The American Apparel & Footwear Association (AAFA) is the national trade association representing apparel, footwear and other sewn products companies, and their suppliers that compete in the global market. AAFA's mission is to promote and enhance its members' competitiveness, productivity and profitability in the global market by minimizing regulatory, legal, commercial, political and trade restraints. To learn more, visit http://www.apparelandfootwear.org.


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