Earnshaw's Forms Children's Apparel Retail Association

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The leading children's magazine establishes a cost-saving and educational opportunity for retailers nationwide.

Earnshaw's, the leading trade publication serving the children's apparel, gift and juvenile product industries, announces the formation of the Children's Apparel Retail Association (C.A.R.A.). The new trade association provides cost-saving service benefits, educational programs and networking opportunities to member retailers.

Joni Percoski has been named executive director of C.A.R.A. and joins Earnshaw's parent company, Symphony Publishing, with experience managing other national trade associations, most recently for footwear retailers.

"We discovered that children's retailers did not have an association and that we could help them save on services that are most essential to run their businesses, including shipping, credit card processing, and office supplies," Percoski stated. "In today's economic climate, there's power in numbers and by working together to qualify for volume discounts, everyone saves on operating costs."

"C.A.R.A. is an obvious fit for the Earnshaw's brand," stated Caletha Crawford, Earnshaw's associate publisher. "For more than 92 years, Earnshaw's has been a trusted leader in guiding and encouraging children's apparel retailers. As the brand has expanded to include online resources, consumer panels, industry roundtables and retail seminars, Earnshaw's has exhibited the expertise to bring this business opportunity to the industry."

C.A.R.A. benefits include discounted shipping rates through PartnerShip with FedEx, UPS Freight and Yellow Freight, office supply discounts from Staples stores, reduced-rate credit car processing from Chase and consumer gift card programs. Continuing education and retailer networking programs are also planned, including online webinars, an association newsletter, seminars and conferences.

Earnshaw's will host buyers' lounges to introduce C.A.R.A. at the ENK Children's Club held August 3-5, 2008 at Pier 94, New York City and KidShow August 25 - 27, 2008 at Bally's, Las Vegas.

For additional information on C.A.R.A. membership, contact executive director Joni Percoski at (949) 355-2559 or visit http://www.caratoday.com.

About Earnshaw's
For more than 90 years, Earnshaw's has been the leading trade publication in the children's wear market. Earnshaw's provides retailers, manufacturers, sales representatives and industry insiders with the vital information they need to stay current on fashion trends and business practices. The magazine is owned by Symphony Publishing, a multimedia company that publishes B2B magazines, Web sites and directories that span the music and fashion industries.

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CALETHA CRAWFORD
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