Memelabs Rolls Out Customized and Cost-effective Contest Platform for Non-Profit Organizations and Charities

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Memelabs, the user-generated video contest platform company, today announces the release of a custom version of memelabs to help non-profit organizations and charities easily create and manage User Generated Video (UGV) campaigns online. The company is rolling out a pilot version of the new platform for Apathy is Boring, a Canadian non-partisan project that uses art, media, and technology to encourage active citizenry.

New conversations are emerging online between organizations and consumers and as social media has now become part of the mainstream, organizations are looking for new ways to engage with its customers

Memelabs, the user-generated video contest platform company, today announces the release of a custom version of memelabs to help non-profit organizations and charities easily create and manage User Generated Video (UGV) campaigns online. The company is rolling out a pilot version of the new platform for Apathy is Boring, a Canadian non-partisan project that uses art, media, and technology to encourage active citizenry.

Memelabs helps organizations promote viral video marketing that gain targeted exposure for marketing campaigns online, such as the successful viral video contests the company launched for Wells Fargo, Intrawest, Texas Instruments and Garden State Life.

In three easy steps marketers have a fully customized video contest ready for launch.

  • Design: the customer can supply its own design or the Memelabs team works with the client to create a design; a fully customizable CSS with 100% share of brand.
  • Integration: the Memelabs team applies the design to its contest platform, and can advise on and implement additional social media outreach strategies.
  • Promotion: the Memelabs team helps to get the word out through social media tools, such as blogs, newsletters, bookmarks to its user base of over 100,000 people and partnerships with 40 film schools. These are film makers and enthusiasts who have previously signed up and participated in memelabs contests.

Once the contest is up and running, videos are submitted by consumers for voting and ranking by the user base. Memelabs constantly monitors video submissions, rankings and commentary to ensure no fraudulent or offensive activity takes place. In addition, this version gives customers access to the back-end platform from which clients can manage campaign details.

"We chose to integrate memelabs into our National Video Contest as it was the perfect medium to reach our target demographic, Canadian youth, in an engaging and user friendly online environment. We've also received an incredible amount of support from memelabs, whether in site development, marketing strategy, and content management, making our campaign a cinch to update and maintain," comments Apathy is Boring's Development Coordinator Adrienne Smith. "Memelabs' commitment to the Apathy is Boring cause has made them a perfect partner for us and we look forward to our continued collaboration."

Apathy is Boring wants young Canadians to grab their video cameras and cell phones and tell their vision for the next 250 years of Canada and enter this in an online contest at the Apathy is Boring contest site. Running July-September, 2008, one national contest winner will receive a grand prize: a trip to Halifax for the winner to attend and showcase their video during a Youth Dialogue hosted by Her Excellency the Right Honourable Michaëlle Jean, Governor General of Canada, on September 20th. More information on the Governor General's Youth Dialogues is available at http://www.citizenvoices.gg.ca. The winner will also receive backstage passes to the Apathy is Boring Concert featuring artists ill Scarlett.

"New conversations are emerging online between organizations and consumers and as social media has now become part of the mainstream, organizations are looking for new ways to engage with its customers," comments Dario Meli, co-founder and partner, memelabs. "Memelabs creates this bridge - engaging, encouraging and supporting positive interaction and inspiring community development. All we ask of organizations is to bring their marketing idea and we'll put it into action."

About memelabs
Memelabs is the first platform for companies to effectively roll out consumer-generated online video contests to gain brand loyalty in the Web 2.0 world. Easily and efficiently marketers can take advantage of the growing social marketing trends of consumer online video production, viral video marketing and consumer participation in online contests.

For further information, please contact:
Asa Zanatta
SPIRIT Communications
Tel: 604 408 1389

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ASA ZANATTA
Memelabs
604-408-1389
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