Stirling Eyecare & LASIK Center Launches New Web Site

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Stirling Eyecare & LASIK Center, a leading full service, family optometry practice serving Butler, PA area residents from its office located in the Point Plaza, has launched a new Web site at

Stirling Eyecare & LASIK Center, a leading full service, family optometry practice serving Butler, PA area residents from its office located in the Point Plaza, has launched a new Web site at . The new Web site has enhanced interactive features, new content and online appointment request forms. The new site was built using Adobe Dreamweaver CS3, which is a state-of-the-art website development program.

Dr. Michael Higgins, OD, of Stirling Eyecare & LASIK Center said, "We are very excited to launch Technology is an important aspect of our optometry practice. From our laser retinal camera to our computerized visual fields analyzer, we know that keeping abreast of the most current technology means we can provide our patients with a level of eye care that many of our competitors cannot match. Investing in the technology to develop this new website is no different: our goal is to enhance the overall patient experience."

"We conducted significant market research to understand how Butler, PA residents use Internet search engines to find the products and services of an eye care provider. We then designed our new website with those findings in mind. While the website is still new to the World Wide Web, we have seen a significant increase in new visitor traffic, time on site and number of page views per visit. I interpret this data to mean that visitors are finding the content relevant and engaging. I attribute this to informative new content and visually appealing photographs," Dr. Higgins added.

New Web site content includes tips on how to choose eyeglass frames based on the shape of your face, information on how sunglasses with ultraviolet (UV) protection can not only reduce the chances of ocular disease, but improve the long-term health of your eyes, and what to expect from an eye exam at Stirling Eyecare & LASIK Center.

Additionally, there are in-depth biographical profiles for the doctors of optometry who provide patient care, tips for contact lens wearers on how to make their contact lens wearing experience a successful one and information about the most common eye diseases and why early detection is important. The contact page has a location map, office address, phone number, hours of operation and an online email form. There are also appointment request forms on virtually every page of the Web site.

"Education is an important part of the patient experience. Our new website contains a wealth of information. I encourage anyone who is looking for information about eye care providers in the Butler, PA area to visit to browse our new site. I am confident that our new website accurately reflects who we are and the services we provide. If you like what you see, your next step is to request an appointment online and find out firsthand what makes us unique when it comes to taking care of your eyes. If you're looking for advanced eye care with a personal touch, it's time to visit Stirling Eyecare & LASIK Center," Dr. Higgins concluded.

Stirling Eyecare & LASIK Center was founded in 1994 and serves residents of Butler, PA and surrounding communities. Stirling Eyecare & LASIK Center is a family-oriented, high technology eye care practice that provides eye exams, vision testing, vision correction, disease treatment, LASIK evaluations and co-management, and a full service optical department stocked with frames and lenses to meet every budget and taste. For more information about Stirling Eyecare & LASIK Center visit .


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Dr. Michael Higgins, OD

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