IMS Launches New Identity Focused on Merchant Success

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IMS today announced its new corporate identity with the engagement of a new executive team and the launch of an innovative brand campaign focused on merchant success and featuring actual customers. It also announced its progressive new program, IMS Cares. Merchants that use IMS to process their debit and credit cards can choose to divert a percentage of the fees paid to IMS and give them to a qualified 501c(3) organization of its choice.

IMS Collaborates with CUT IT OUT to Help Fight Domestic Violence through the IMS Cares Program.

IMS today announced its new corporate identity with the engagement of a new executive team and the launch of an innovative brand campaign.

IMS has centered its vision and brand around its new tagline "Beyond the Transaction™," a promise it plans to fulfill by focusing on merchant success. For nearly two decades, IMS has been a leading provider of payment services serving thousands of small- to medium-sized businesses (SMB) nationwide.

The IMS executive team, led by Don Smith, president and CEO, combines over 100 years of experience managing and growing small businesses and large corporations in technology, banking, financial services, and brand marketing.

"Everyone on the executive team has run their own businesses and grown others. We have walked in our customers shoes and understand what it takes to be successful. We're excited about delivering resources that can help their businesses thrive." said Smith.

Brand Campaign
The marketing campaign features actual customers touting IMS' award-winning customer care, exceptional products and services, and its progressive new program, IMS Cares™, which was also announced today. Merchants that use IMS to process their debit and credit cards can choose to divert a percentage of the fees paid to IMS and give them to a qualified 501c(3) organization of its choice. IMS keeps track of the funds and donates them on the merchant's behalf.

"We deliver simple, quick solutions that streamline sales, but our customers want more," said Bryce Gartner, Chief Marketing Officer. "IMS Cares is just one example of how we plan to go beyond what is expected. We intend to be a change agent in an industry that traditionally hasn't focused on the needs of its customer."

Future Plans
Today, IMS provides merchants simple setup, fast access to funds, responsive customer care, and programs that help their businesses grow and support their communities. Future plans include investments in emerging technologies - such as mobile payments, pay-at-the-table, and contactless cards -- that enhance the merchant and consumer experience.

IMS is committed to protecting cardholder data by helping merchants remain compliant with security standards and working with the industry on security measures that keep up with the pace of technology and consumer adoption of various payment methods.

About IMS, Inc.
IMS, Inc. is a leading provider of payment services committed to making the process simple and its merchants successful. The company offers quality products and award-winning support and services at competitive rates, as well innovative programs that give back to its customers and their communities. For nearly two decades, IMS has served thousands of merchants nationwide - from small, locally-owned businesses to franchisees of Subway, Domino's Pizza, Midas, Curves for Women and the "Big Three" automakers. IMS is a registered ISO/MSP of BancorpSouth Bank®, Tupelo, MS. Member FDIC. For more information, visit http://www.ims.com.

Note to press: See related releases "IMS Benefits Charitable Organizations Nationwide with New IMS Cares Program" and "IMS Collaborates with CUT IT OUT to Help Fight Domestic Violence through the IMS Cares Program." Executive biographies can be found at http://www.ims.com in the 'About Us' section.

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Linda McNair
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