Pardot's success in the last two quarters demonstrates that marketing automation is maturing as an industry. Savvy marketers are seeing the value of leveraging technology to take the guess work out of B2B sales
Atlanta (PRWEB) July 24, 2008
Marketing automation and lead management leader Pardot today announced that the company exceeded its projected Q2 sales goals, signing 37 new clients for Prospect Insight, its flagship automation suite. Pardot's total number of clients is now approaching 70. Major Q2 signings include a number of venture-backed technology and services providers as well as several publicly traded companies. Prospect Insight has also attracted international clients, welcoming a top Canadian marketing agency and a leading UK-based data solutions provider to the Pardot client family.
"Pardot's success in the last two quarters demonstrates that marketing automation is maturing as an industry. Savvy marketers are seeing the value of leveraging technology to take the guess work out of B2B sales," says VP of Marketing Adam Blitzer. "Prospect Insight empowers marketing teams by giving them easy-to-use tools that will not only dramatically increase ROI but also improve the relationship between sales and marketing."
With Prospect Insight, the marketing team can lay the groundwork for a simple lead nurturing and qualification process, ensuring only the best leads to pass in to the CRM system to be picked up by sales. Pardot natively integrates with Salesforce.com, SugarCRM, and NetSuite, allowing organizations to seamlessly tie-in to their CRM systems for simplified lead management. In early Q2, Pardot also released its API, providing an opportunity for personalized integration with additional CRM systems. The flexibility to use Prospect Insight in harmony with an array of third-party systems is cited as a major advantage of the product.
Pardot, which requires no long-term contracts, boasts a retention rate of over 95% among clients in the past year. Additionally, a number of current accounts have chosen to upgrade their package to increase user licenses and service allowances. "As a month-to-month service, the very nature of our business model demands that we go above and beyond what is expected for our clients," Blitzer says. "We incorporate client feedback in to every new feature we build. Prospect Insight has truly grown and developed organically based on the needs of today's marketers, and we'll continue to evolve with the customer in mind."
About Prospect Insight
Prospect Insight, Pardot's industry leading marketing automation and demand generation suite, is used by hundreds of sales and marketing professionals each month due to its rich feature set, ease of use, and flexibility. Prospect Insight is an on-demand program, renewed on a month-to-month basis. Signature features include: in-depth prospect tracking, a drag-and-drop form builder, simple landing page and email templates, anonymous visitor capture and the ability to sync records with select CRM vendors.
In December of 2007, Pardot announced that Prospect Insight became an official salesforce.com AppExchange partner. Pardot has since joined the SugarCRM Exchange and become NetSuite partner.
Pardot, an independent subsidiary of Inc. 500 content management provider Hannon Hill Corporation, provides on-demand interactive marketing solutions. Prospect Insight, Pardot's marketing suite, has been well received by clients due to its rich feature set, ease of use, and flexibility.
Pardot was founded in 2006 and is headquartered in Atlanta, GA.