SmartMoney.com Selects Opt-Intelligence Inc. to Provide Opt-In Advertising

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Opt-Intelligence Inc. (http://www.opt-intelligence.com), the country's leading provider of opt-in consumer advertising, has added SmartMoney.com to its network of Web site publishers.

Opt-Intelligence Inc. (http://www.opt-intelligence.com), the country's leading provider of opt-in consumer advertising, has added SmartMoney.com to its network of Web site publishers.

Registered users of SmartMoney.com will now have the ability to explicitly opt-in to receive targeted advertising offers from the hundreds of marketers for which Opt-Intelligence generates leads.
As consumers register at the SmartMoney.com Web site, they will be served opt-in advertising offers by Opt-Intelligence. The ads, which are served seamlessly within the Web site's user experience, are selected from a pool of advertisers in the Opt-Intelligence Network based on a combination of demographic criteria pre-defined by the advertiser and the individual profile of the registered user. Users may opt-in to explicitly request that their information be shared with one or more specific advertisers.

"Opt-Intelligence has the most sophisticated opt-in ad serving platform in the industry. Their technology maximizes the revenue to us and their stable of advertisers is full of great brand names," said Michael Ledu, General Manager of SmartMoney.com "One reason we chose them is that they provide the best consumer experience and can work within the constraints of our strict privacy policy."

"We proudly welcome SmartMoney.com to the Opt-Intelligence roster of Web site publishing partners," said Dan Felter, Chief Executive Officer of Opt-Intelligence. "Smart Money's audience of affluent, sophisticated investors is a great complement to our existing roster of high-volume financial Web publishers."

About SmartMoney.com
SmartMoney.com (http://www.smartmoney.com) is a free investment news, tools and advice site operated by a full-time staff of award-winning SmartMoney.com reporters, editors, software programmers and Web designers. It is known not only for SmartMoney-style credibility in its reporting, but also for its proprietary interactive tools, which have received much critical acclaim, including four consecutive Online Media Awards for personal finance reporting from the Investing Companies Institute/American University Education Foundation and a Gold Award for interactive media design from I.D., the noted international design magazine.

SmartMoney.com also recently won a 2001 National Magazine Award for Best Interactive Design. SmartMoney.com licenses its award-winning, Java-based applications to many notable financial sites. SmartMoney is a joint venture of Hearst Communications, Inc. and Dow Jones & Company (NYSE: DJ).

About Opt-Intelligence
Opt-Intelligence runs the leading, global opt-in advertising network built on its own proprietary technology. OI offers many different placement options, including co-registration, post-registration banner and video overlay. The company's focus is on targeting advertiser offers on only the highest quality Web sites while not disturbing the user's experience. Earlier this year, OI launched LeadServeä, a self-service application that enables advertisers and Web publishers of any size to manage their own opt-in lead generation programs.

Some of the publishers that exclusively use OI's proprietary, patent-pending technology are Orbitz, Hoovers, eDiets, Forbes, Register.com, TheStreet.com, Zacks, IBD, NBC's The Biggest Loser Club, Waterfront Media, American Media and many others. Advertisers include P&G, HP, Samsung, Blackberry, New York Life Insurance, Financial Times, 1-800-Flowers and many others.

CONTACTS: Dan Felter, Chief Executive Officer, Opt-Intelligence Inc.: 212-594-3862, Ext. 4041, dfelter @ opt-intelligence.com; Steve Ellwanger, Press Counsel Group: 203-856-8303, steve @ presscounselonline.com

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