Interactive Edge Expands Account Services with PMI Professional

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Interactive Edge, award-winning provider of data analysis and presentation solutions, today announced that Bill Benson, PMI Certified Project Management Professional, has joined the company as Vice President of Sales Engineering and Project Management. Mr. Benson will report directly to Zel Bianco, Founder and Chief Executive Officer of Interactive Edge.

Interactive Edge, award-winning provider of data analysis and presentation solutions, today announced that Bill Benson, PMI Certified Project Management Professional, has joined the company as Vice President of Sales Engineering and Project Management. Mr. Benson will report directly to Zel Bianco, Founder and Chief Executive Officer of Interactive Edge.

Mr. Benson has over seventeen years experience in the CPG, Finance, Healthcare and Technology Industries. While an Assistant Vice President with Citigroup, Benson managed complex technology projects such as Wealth Management data integration web portals and an advanced biometric authentication / single sign-on system. His prior six years were focused on the CPG industry with Information Resources Inc. providing technology consulting, superior client service and business/data analysis to several consumer manufacturers; including a two year stint onsite at a major food retailer's Category Management office.

Considering recent market conditions, maintaining consistency of message in analytical presentations is paramount and Interactive Edge strives to improve its products to assist clients in achieving that goal. Interactive Edge will look to Bill Benson to instill industry best practices to continue to improve processes in the project management group, enhance Six Sigma quality control measures and meet compliance standards.

Interactive Edge, which was founded in 1994, is best known for XP3, its award-winning interactive presentations and analysis software solution for the consumer goods packaged (CPG) and other industries. The New York City-based company also builds other technology enabled data solutions, such as DataDefractor, the data normalization product and custom SQL Server 2005 Integration Services (SSIS) source component which is designed to extract data from complex semi-structured data sources such as Excel reports, CSV worksheets and raw text files.

Discussing the appointment of Mr. Benson, Zel Bianco said, "Interactive Edge has built an enviable record of achievement with many of the leading CPG companies in the Fortune 500. The leadership and experience that Bill Benson brings to this business will clearly add to its depth and will prove vital to growing the business with existing and new clients."

He added, "Bill's presence and experience supplement our strong executive staff, and will help our growth with new markets and products. I am confident that his management and business development skills will also make an important contribution and help ensure that we continue to deliver the highest quality products and service to our customers."

About Interactive Edge
Interactive Edge LLC develops and markets data solutions designed to put the right information, in the right hands, at the right time. The company's flagship solution, the award-winning XP3, combines a powerful data analysis engine with flexible end-user tools to summarize and illustrate useful, compelling information on demand; and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft(R) Certified Partner and a SAP Certified Integration Partner. The company was recently awarded First Place in SAP's DemoJam at TechEd 2007 Las Vegas, based on the most innovative application of user-friendly technology against the SAP solution stack to drive business value, and is also the recipient of multiple Consumer Goods Technology awards, including "Best in Class for Sales Force Automation & Analytics" and "#1 in Customer Experience" for two consecutive years. Headquartered in New York, NY, its customers include Dr Pepper Snapple Group, OSRAM Sylvania, Newell Rubbermaid, and many Fortune 500 consumer goods and services providers. Additional information is available at Interactive Edge.

EDITORS' NOTE: Copies of this news release, as well as the company's press kit, are available by faxing requests to 212-462-4211, or by e-mailing pmoriarty @ interactiveedge.com
(c) 2008 Interactive Edge LLC. All rights reserved. Interactive Edge, XP3 and XP3 Suite are trademarks of Interactive Edge LLC. All other trademarks are the property of their respective owners.

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PATRICK MORIARTY
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