Telecom Data Explosion Fuels Customer Growth for Greenplum

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High-performance database company gains traction in Asia, powering new analytics solutions at AIS, OnMobile, Telecom Malaysia and others.

Greenplum has proven technology that we've already begun deploying to our clients in Southeast Asia

Greenplum, a leading provider of database software for business intelligence, today announced that it has signed a number of new telecommunications customers in Asia in the first half of 2008, including Thailand's AIS, OnMobile in India and Telecom Malaysia. These leading telecom companies are now using Greenplum Database to power a range of applications, from security compliance and customer acquisition to call detail record analysis. Greenplum Database is the world's fastest, most cost-effective database solution for analyzing the massive amounts of information generated by surging worldwide usage of wireless and broadband services.

AIS, a telecommunications provider in Thailand with 21 million subscribers, chose Greenplum and Sun Microsystems for its data mart consolidation platform, initially purchasing 12 terabytes of capacity with plans to grow this in the coming year. Greenplum worked with partner Ferntree Asia Pacific, a business intelligence and data warehousing services company with offices in Australia, India, the Philippines and Singapore, to provide services for AIS and other customers in the region.

"When AIS evaluated alternatives for consolidation, Greenplum was the only solution which met their stringent requirements for performance and also met their budget expectations," said Nat Iyer, CEO of Ferntree Asia Pacific. "As data requirements continue to grow for Asian businesses, we are seeing tremendous interest in the Greenplum Database."

Strong relationships with its global partners have played a large part in Greenplum's rapid success in the telecommunications market. Greenplum is working with several telecom professional services companies in Asia, such as TREND Communications, to expand the company's global reach and drive new opportunities.

"Greenplum has proven technology that we've already begun deploying to our clients in Southeast Asia," said Werner Noz, CEO of TREND Communications International. "We look forward to expanding our relationship given the great momentum we've seen and the new customers we're engaging. Greenplum is clearly the winner in the region."

"Greenplum has experienced enormous market interest and take-up outside the U.S., especially within the telecommunications vertical," said Vinay Samuel, Greenplum vice president, Asia. "Most customers in the industry have engaged us to reduce their TCO, improve their analytical capability and to take advantage of the outstanding performance of our solution. We've responded to this interest and growth by establishing a Singapore-based regional office, up-sizing our deployment work-force and sales capability and establishing strategic relationships with partners such as Ferntree and TREND Communications."

About Greenplum:
Greenplum is a data warehouse software company that has developed the world's fastest, most scalable database software for business intelligence. Designed to handle extremely large and fast-growing data volumes, Greenplum Database enables companies to gain critical insights into their data and extend their competitive advantage in the market at a fraction of the cost of traditional solutions. Greenplum Database powers the Sun Data Warehouse Appliance and is being used by some of the leading companies in the world, including Reliance Communications, Comcast, Skype, Airtran and O'Reilly Media.

For more information about Greenplum, visit


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