You simply cannot afford NOT to pay attention to female consumers
Van Nuys, CA (PRWEB) July 24, 2008
Lorrie Morgan Ferrero of Red Hot Copy gives new meaning to the phrase "targeted marketing" by offering a ground-breaking 3-day event on October 2-4, 2008 in Los Angeles specifically on how to market to women. Geared to professionals, entrepreneurs, speakers, authors and anyone else who wants to increase their customer base and boost their bottom line, the event will feature Lorrie along with 5 other experts.
"No matter what business you're in, chances are women are making most of the purchasing choices," says Morgan-Ferrero. Turns out the statistics back her up.
Women make or influence 85% of the buying decisions across every brand. They even lead the way when it comes to buying products and services you wouldn't consider traditionally 'female' … purchasing everything from homes, guns, financial services, consumer electronics, sports equipment, and SUVs. "You simply cannot afford NOT to pay attention to female consumers," said Morgan-Ferrero.
Yet men and women make decisions very differently. The traditional marketing models currently in use were created nearly 100 years ago when women typically didn't work or have access to the same level of spending money as men did. Today, women have choices ... and that has change everything.
The modern woman is more educated than ever before. Women take home 57% of college degrees, giving them earning power in their own right. Women today can choose if they want to have a family and when. Women have access to credit now, even though as late as 1973 a woman couldn't get a bank loan without her husband's (or her father's) signature. And women today can own property. Yet even as late as 1981, many states wouldn't allow a female to be listed on the deed for jointly own property.
"Advertisers have been recycling the same stuff for a very long time, but the marketplace has changed dramatically. That means the way businiesses reach customers and potential customers must shift too. In-your-face selling methods need to give way to more personal and relationship-building techniques to keep pace. It might seem subtle, but this difference is actually huge - and it's why I'll be hosting a live 3-day event on this topic, called "The She Factor"," said Lorrie Morgan-Ferrero, of Red Hot Copy.
Whether you are a male or a female marketer, paying attention to what women want makes good sense. Dollars and cents!