Gumiyo Launches 'Mobile Ready' Initiative for Retail Automotive Ad Agencies, CRM and Content Providers

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Gumiyo, the nation's leading retail automotive mobile marketing company and technology provider, today announced the launch of a new "Mobile Ready" initiative for retail automotive advertising agencies, automotive content providers, and CRM companies. The program establishes a mobile solutions professional group and certification process that designates members as ready to meet the mobile marketing needs of their dealer clients.

This initiative is aimed at providing these companies with rapid development and deployment of best-of-breed mobile marketing solutions which we've built into the Gumiyo Mobile Marketplace platform.

Gumiyo, the nation's leading retail automotive mobile marketing company and technology provider, today announced the launch of a new "Mobile Ready" initiative for retail automotive advertising agencies, automotive content providers, and CRM companies. The program establishes a mobile solutions professional group and certification process that designates members as ready to meet the mobile marketing needs of their dealer clients.

"With the explosive growth of the mobile Web and SMS text messaging, advertising agencies, automotive content providers, and CRM companies are beginning to look at the mobile space as it relates to their offerings," said Shuki Lehavi, Gumiyo CEO and co-founder. "This initiative is aimed at providing these companies with rapid development and deployment of best-of-breed mobile marketing solutions which we've built into the Gumiyo Mobile Marketplace platform."

"Mobile Ready" program benefits include:

  • Industry reports and additional data on the state of mobile marketing and its projected impact on the automotive industry.
  • Training on mobile marketing technology.
  • Consulting on how mobile marketing can offer increased value to existing dealership relationships, and generate new business opportunities and revenue.
  • Access to an extensive knowledge base of information on companies and agencies that have successfully deployed mobile Web and SMS marketing solutions in the automotive space.
  • Participation in the Mobile Ready group forum where ideas and best practices can be discussed and shared.

"The use of mobile marketing in traditional advertising is increasing at a rate that has not been seen since the launch of the Internet. Through our partnership with Gumiyo and their Mobile Ready program, we have been able to offer this ground breaking service to our dealers with a great amount of success," said Dave Burrell, director of automotive operations at The King Partnership, a full-service automotive marketing, advertising and public relations agency.

The Gumiyo Mobile Marketplace platform is a turnkey solution that helps businesses enter the mobile space. It allows organizations to quickly and easily incorporate the mobile channel into their marketing and CRM offerings, and provide the best and latest technologies the mobile medium has to offer to their customers.

"The goal of this initiative is to enable Ad agencies, CRM companies, and content providers to cost-effectively extend their traditional and online marketing services and solutions to include SMS and the mobile Web," said Richard Abronson, co-founder and vice president of Gumiyo. "The platform can be seamlessly integrated into a dealer's operations, connecting auto retailers with car buyers anytime and anywhere."

To learn more about becoming Mobile Ready, visit http://www.getmobileready.com.

About Gumiyo (http://www.gumiyo.com):
Gumiyo leads the mobile marketing revolution for auto dealers, real estate agents, and classifieds advertising with turnkey solutions that launch businesses and inventory into the mobile space. The Gumiyo mobile marketing platform matches and connects buyers and sellers by extending classifieds, marketplaces, and businesses to mobile phones. With its flexible private-label solution, Gumiyo enables organizations to quickly incorporate the mobile channel into their marketing mix with minimal investment while getting the best and latest technologies the mobile medium has to offer.

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Richard Abronson
Gumiyo
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