San Francisco, CA (PRWEB) July 24, 2008
Real Estate Promoter, a division of eHarbor, Inc. and provider of the Real Estate Promoter Hybrid Stealth™ websites to thousands of real estate agents and investors, and eRealInvestor, LLC, developers of eRealAnalyzer™, the real estate industry's first dynamic, "one-click away" financial analysis solution, have launched an integrated service to enable real estate buyers, sellers, and agents to simplify the determination of a property's affordability, cash flow, and rate of return characteristics under different ownership scenarios.
Real Estate Promoter CEO Oliver Bigler said, "We are excited to have eRealInvestor in the Real Estate Promoter system. Their technology is unique in the real estate industry and will be an integral tool for both our real estate agents and investors. Additionally, they provide an easy marketing portal for our existing customers to get more eyeballs on their properties, a must have for Real Estate Promoter clients. As we choose the best-of-breed tools to provide to our customers, a partnership with eRealInvestor just makes sense."
eRealInvestor CEO Mike Genstil said, "eRealInvestor's mission is to deliver the best online analytical experience to buyers and sellers of real estate. In today's market, sellers must make their properties attractive to all possible buyers - primary homebuyer and property investor; local and remote; domestic and international. Similarly, buyers need to understand all the elements that determine a property's value, including for sale comparables and trends, rental comparables, neighborhood factors, etc. For buyers and sellers, eRealInvestor provides the industry's first standard platform for the comparison of all these factors, and we are pleased to integrate our service with Real Estate Promoter's best-of-breed custom website hosting solution."
To help different types of buyers with different financial needs and purchase criteria perform financial analysis, eRealAnalyzer™ provides an intuitive, graphical interface that enables users to easily combine different ownership types, such as "live in," "rent," or "re-sell," with assumptions for down payment, rent, property appreciation, interest rate, purchase price, and several other key variables. Assumptions can be easily increased or decreased by moving sliders with the user's mouse, empowering the user through a "dashboard-like" look and feel.
Real Estate Promoter subscribers can access the eRealAnalyzer™ functionality through two means:
- For subscribers to Real Estate Promoter websites, the Property Analysis module which is included in the Real Estate Promoter sites links to eRealInvestor. In this module, users can enter multiple properties which they own or are considering purchasing. They can analyze and compare these properties side-by-side.
- For visitors to websites of Real Estate Promoter subscribers, the eRealAnalyzer™ "Analyze" button is included side-by-side next to the property listing data. eRealAnalyzer™ is embedded directly on the thousands of properties available for sale on Real Estate Promoter subscriber sites. Examples of websites which include the "Analyze" button include:
Integrated Rental and Appraisal Comparables
eRealAnalyzer™ is the first real estate analysis application to include live rental and appraisal comparables to help buyers understand the income potential of a property and its appropriate purchase price. The Rental Comps feature, accessed by clicking the button which says "Comps" next to the property's rent variable, provides a list of recently listed rental properties in the local area. Potential buyers can click through to active listings, identify property managers, and contact the property managers to discuss the actual property being considered for purchase.
Aggressive, Moderate, and Conservative Scenarios
As buyers often like to compare a favorable forecast with a less favorable forecast for a particular property, eRealAnalyzer™ provides for up to three scenarios for side-by-side analysis. When the user identifies a scenario which is attractive, he can save the scenario, or view and print a spreadsheet containing the property data for that scenario. The benefit for buyers and sellers is a more informed and faster decision.
"When we designed the application, we intended first and foremost to save time for buyers from having to create, populate, and then modify spreadsheets. The pre-populated, dashboard-like interface allows buyers to visualize which combination of variables will make a property an attractive purchase over the period of time the buyer owns it," Genstil said. "We believe integrated, usable analytics will soon become a 'must-have' in online real estate."
About eRealInvestor, LLC
eRealInvestor, LLC, (http://www.erealinvestor.com) has developed eRealAnalyzer™, the real estate industry's first one click away financial analysis application. eRealAnalyzer™ powers the online analysis of thousands of properties listed on real estate portals and thousands of real estate agent websites. The company was founded by executives with decades of real estate investment and software development expertise to simplify the process of identifying and analyzing real estate purchase opportunities. More information is available at http://www.erealinvestor.com.
About Real Estate Promoter
Real Estate Promoter is a division of E-Harbor, Inc. and is the market leader in search engine marketing technology and search engine lead capturing services for the real estate industry and is also on the forefront of Web 2.0 technology for real estate, applying that expertise in creating real estate websites light years ahead of the industry in functionality, usability and design. Real Estate Promoter's Hybrid Stealth™ website system currently holds title as the highest converting real estate website on the net, with conversion rates exceeding 20%.