Waltham, MA (PRWEB) July 23, 2008
While corporations around the globe are using pirated and other illegal software to build their businesses and products, your corporation can learn what it takes to fight this battle and win.
If you think that software pirates live in dorm rooms or their parents' basements, you'll be surprised to learn that the average infringing organization has annual sales of $17 million.
How do legitimate firms handle such odds? This premier webcast, scheduled for July 29 at 2pm ET and hosted by V.i. Labs and the Software & Information Industry Association, will delve into the "behind the scenes" world of software piracy to reveal how corporations are using unlicensed software. It also provides an overview of strategies, best practices, and specific recommendations on how to identify these companies and convert them into paying customers - including how the piracy channel itself can be leveraged with technology solutions to generate leads.
Attend this webcast and you will learn:
How to determine if piracy is a problem for your company
How to choose the best anti-piracy strategy for your company - prevention vs. lead generation
How to recover licensing revenue from corporate pirates
What the typical infringing business looks like, why they are using pirated software, and how it gets there
Who should attend:
Vice Presidents and senior management in:
Development and Engineering
Sales and Marketing
All attendees receive a free white paper entitled, "Anti-Piracy Strategies: Criteria for Choosing a Preventative or Lead Generation Approach to Piracy."
Webcast Registration Link for Webcast
Tuesday, July 29, 2pm ET - Register at http://tinyurl.com/ViLabs
About the Presenters:
SVP, Intellectual Property Policy & Enforcement, Software & Information Industry Association (SIIA)
Mr. Kupferschmid is responsible for working directly with SIIA's Intellectual Property Committee to establish SIIA positions and moving the SIIA agenda on issues relating to intellectual property. He also supervises the Association's Anti-Piracy programs. Prior to joining SIIA, Mr. Kupferschmid was an attorney with the law firm of Finnegan, Henderson, Farabow, Garrett & Dunner where he advised clients on all matters relating to copyright and copyright-related protection, including client counseling, opinion drafting, license negotiations, and litigation. In addition, Mr. Kupferschmid was an intellectual property attorney at the U.S. Patent and Trademark Office (PTO), where he was responsible for international and legislative patent and copyright issues. During his time at the PTO, Mr. Kupferschmid worked extensively on bilateral and multilateral intellectual property issues, was responsible for formulating and advocating the Administration's policy relating to intellectual property and the Internet and represented the U.S. Government as a lead negotiator at the Diplomatic Conference on Certain Copyright and Neighboring Rights Questions that adopted the WIPO Copyright and Performances and Phonogram Treaties in December 1996.
VP, Products, V.i. Labs
Mr. DeMarines brings extensive security product management, and marketing experience to V.i. Labs, where he is responsible for product strategy and direction. He is a frequent speaker and author on topics including piracy, reverse engineering and the protection of intellectual property. He has held senior product management positions at RSA Security, Authentica (now EMC), AXENT Technologies (now Symantec) and Progress Software.
About V.i. Laboratories (V.i. Labs)
V.i. Labs provides software protection solutions that protect against the misappropriation and theft of intellectual property resident in software applications. Through V.i. Labs' patented technology, software vendors, embedded system providers, enterprise organizations and government agencies are able to easily secure their software against the threat of piracy, tampering and theft, independent of where the applications are distributed. V.i. Labs is privately held and is headquartered in Waltham, Mass. For more information please visit http://www.vilabs.com.
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 550 leading software and information companies. For further information, visit: http://www.siia.net.
©2008 V.i. Laboratories, Inc. All rights reserved. V.i. Labs, the V.i. Labs logo, and CodeArmor are trademarks or registered trademarks of V.i. Laboratories, Inc. All other product and brand names herein are trademarks or registered trademarks of their respective owners.