Squace Brings Type-Free Mobile Internet to U.S.

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Swedish startup introduces radically intuitive user interface; no typing required to surf, search, share Web content on ordinary mobile phones

Unless you own a new iPhone or fancy smart phone the mobile Web experience sucks

Squace today introduced a new mobile phone service in the U.S. that makes surfing, searching and sharing Internet content on ordinary mobile phones fast and easy without typing.

Designed for people who rely on the Internet as their primary source for news, information and entertainment, and want real-time Web content anytime, anywhere - not just when they're sitting at their computer - the free software features a uniquely phone-friendly interface that can be continually updated and personalized so the user is always able get to exactly what they want and care about most on the Web.

"Unless you own a new iPhone or fancy smart phone the mobile Web experience sucks," Squace CEO and Founder Aage Reerslev told AlwaysOn & STVP Summit attendees at Stanford University. "Starting today in the U.S, Squace makes the mobile Internet easy to use any time - when you're commuting to work on the bus or train, waiting for kids at sports practice, or chatting with friends in a café."

How Squace works
Squace divides the mobile phone's screen into a grid of small squares. Each square is linked in alphabetical order to a Web service or content provider such as a newsfeed, web site, game or widget.

As the user moves the cursor over the grid, pop-ups appear revealing the connected content. When the user finds the link they're looking for, a single click opens the content in a format that is readable and useful on a small screen.

"Think of each square on the screen as a bookmark that's connected to your favorite Web content," said Reerslev. "One click and you're exactly where you want to be on the Internet."

After setting up an account at http://www.squace.com Squace delivers a set of links to relevant Web content based on the user's phone number. User can then add and delete any Web content from their phone or at their computer.

In a recent study by the Royal Institute of Technology in Stockholm, participants were asked to solve 10 information-searching problems. With Squace, they did it with up to 88 percent fewer clicks in nine out of 10 problems, and up to 78 percent faster in eight out of 10 problems, compared with a leading carrier's mobile Internet portal and software.

For content creators and advertisers
Squace drastically lowers barriers to going mobile for Internet content creators and advertisers. There is no charge to use the Squace Tool Box, built on common, open standards and makes it possible to adapt existing Web sites in just minutes and create new mobile services in just a few hours.

And because Squace is network and handset independent, content creators and advertisers can be assured of a consistent look and feel for their content, services or brand on all phones.

"Squace is a new way to extend your current business on the Web to mobile phones and create new revenue streams,'" said Reerslev. "We offer you precision, contextual audience targeting that's based on our users' profile, preferences and tags, and a fast and easy way to deliver new personalized services."

Terms and conditions
Squace is free to download, use and share with friends. It can be downloaded to most Nokia, Sony Ericsson, and Samsung phones from http://www.squace.com. A complete list of compatible phones is available on the Squace web site.

Squace is independent of mobile telephony standards and can be used with 3G and GSM phones.

About Squace
Squace is a free mobile phone application for people who want fast, easy access to real-time Internet content anytime, anywhere.

Squace gives users a uniquely phone-friendly, intuitive interface that makes surfing, searching and sharing Internet content possible on ordinary mobile phones without typing. Users can continually update and personalize their links so they can always get to what they want and care about most.

For content providers and advertisers who want to use mobile phones to connect and interact with their Internet customers Squace provides a network-independent, open mobile platform for creating mobile sites in minutes and full-blown mobile services in just a few hours.

Go mobile! Download Squace today at http://www.squace.com.

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Greg Spector
Squace
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Leigh Anne Varney
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