GIA White Paper 3/2008 Features Case Examples on Market Intelligence for Sales and Marketing

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Global Intelligence Alliance Group, a global leader in customized Market Intelligence services and solutions, is proud to launch its newest White Paper on "Market Intelligence for Sales and Marketing - Case Examples".

Global Intelligence Alliance Group, a global leader in customized Market Intelligence services and solutions, is proud to launch its newest White Paper on "Market Intelligence for Sales and Marketing - Case Examples". The new White Paper moves forward on the GIA White Paper 3/2007 that discussed theoretical frameworks for linking Market Intelligence with the sales, marketing and account management activities. In the new paper, case interviews with executives from Cisco Systems, De Telefoongids, MAG Industrial Automation Systems, and Tetra Pak have been presented as examples of how companies in practice support their customer processes with systematic Market Intelligence.

The Cisco case discusses how strategy and business development can be supported through sophisticated research, analytics and econometric models. The De Telefoongids case demonstrates how emerging business models and industry players require new MI measures from an established market player.

The MAG case highlights the benefits of systematized sharing of intelligence when supporting sales, marketing and strategic decision making. The Tetra Pak article in turn discusses the company's systematic approach to managing new opportunities in the marketplace.

The White Paper was published in a webinar on Jul 24, and the White Paper "Market Intelligence for Sales and Marketing - Case Examples" is available for free downloading at http://www.globalintelligence.com.

Additional information:

Visit the Global Intelligence Alliance website at http://www.globalintelligence.com, or send email to info @ globalintelligence.com.

About Global Intelligence Alliance

Global Intelligence Alliance (GIA) provides clients with a single source for customized Market Intelligence services: market monitoring, business research projects, the Intelligence Plaza™ software, consulting and training. Through its full-range service offering, GIA helps customers set up and conduct Market Intelligence activities that serve both strategic and operative decision-making. The GIA network consists of GIA Group companies and independent Member and Research Partner organizations that operate in more than 100 countries.

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Heidi Lembidakis

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