What an intellect. One cylinder. Chugging uphill.
New York, NY (PRWEB) July 26, 2008
A new free eBook details lessons that Bill Lane learned about presentation and corporate communication while working as a speechwriter for the bombastic CEO of General Electric, Jack Welch.
During Jack Welch's tenure as CEO of GE, the company's stock prices increased fifty-fold. The secret to Jack's success was his revolutionary approach to corporate communications. Welch had a zero-tolerance policy for B.S. and would regularly eviscerate hapless presenters who violated his demands for concise communication.
Bill Lane, author of the new book, Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the World's Greatest Company, has taken the lessons learned from 20 years at Jack's side and created a free eBook detailing tips on what NOT to do at your next business presentation.
"How to Commit Career Suicide While Inflicting PowerpointHomocide" is a humorous but insightful look at 13 common presentation misteps. Of course, it also provides some vintage Welch barbs such as:
- "I wouldn't let him run my bowling alley."
- "What an intellect. One cylinder. Chugging uphill."
- "Are you going to read the whole slide? Because I've already read it. Can we move on?"
This eBook is now available on Bill Lane's website (http://www.BillLane.org). It is free to download and share with friends and colleagues.
Bill Lane was Jack Welch's speechwriter for 20 years. He is the author of the new book Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the World's Greatest Company(McGraw-Hill, January 2008), an unparalleled, often hilarious, business manual and a riveting look at one of America's most aggressive corporate cultures. Bill Lane is available for email interviews with business bloggers and via phone for podcasters.