Funtactix Unveils Moondo, the Web's First Cross-Gaming Universe

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New Moondo Sports Genre Expected in August, Followed by Browser-Based Universe in October

Funtactix, creator of the Web's first cross-gaming universe, today unveiled Moondo (http://www.moondo.com). Moondo enables players to move rapidly between 3D multiplayer games, keeping the same avatar, friends, and virtual items. Unlike traditional online games that require players to invest significant time and money in a single repetitive gameplay experience, Moondo's cross-gaming universe allows players to move assets across a variety of game genres. Available in limited beta since February, the company plans to unveil a selection of sports games for Moondo players in August. A full browser-based version of the cross-gaming universe is due in October.

Funtactix raised $6 million in Series A funding from Benchmark Capital and Jerusalem Venture Partners (JVP) in 2007. Recently, the company made two appointments to its management team. Sam Glassenberg, previously lead program manager for DirectX Graphics at Microsoft with prior experience at LucasArts and MSN, joined the company as chief executive officer. Erez Yerushalmi, an interactive gaming and design executive from Inter-Canel and Momento, joined Funtactix as vice president of marketing.

"Massive growth in PC gaming will not be driven by today's shrink-wrapped games on high-end PCs. Rather, it's mainstream consumers discovering fun, new, affordable social gaming experiences that will fuel the industry," said Mr. Glassenberg. "These consumers don't want to invest the time and money to learn a new game, only to have those efforts prove worthless as they move to the next one. Cross gaming eliminates those barriers, satisfies their thirst for new game genres, and keeps players coming back- ultimately creating a longer playing cycle with more valuable, lasting items."

Set in a futuristic theme park on the moon, Moondo includes a growing universe of multiplayer, short-session party games in a variety of genres, such as shooting, racing, and sports, tightly-integrated with a robust social network. Because players use the same character and power items as they move from game to game, they don't need to start from scratch each time they play.

Key to the company's competitive advantage is a core technology engine and production pipeline that is capable of producing connected, 3D multiplayer games on an extremely short production cycle of 8-12 weeks. This infrastructure will allow Funtactix to deliver a frequent, ongoing selection of fresh new games and game genres. Moondo currently offers free-to-play games in two connected genres: fast-paced shooting and head-to-head racing.

"After two years of development, extensive product testing and a relentless effort to attract the best web and gaming veterans in the industry, Funtactix is poised to deliver a unique gaming experience on the web," said Michael Eisenberg, general partner at Benchmark Capital. "Sam and his team have the talent, technology and creative enthusiasm to take on new challenges in web and game design and to really make an impact on the online gaming world."

About Funtactix
Founded in 2006, Funtactix is a 25-person game studio dedicated to bringing rich gameplay experiences in highly-social environments to a wide audience of gamers. Its flagship cross-gaming universe, Moondo (http://www.moondo.com), allows players to share characters, friends and power-items across its growing assortment of short-session, free-to-play, multiplayer games. Funded by Benchmark Capital and JVP, Funtactix is a private company with offices in Menlo Park, California and an R&D center in Israel. To learn more, visit http://www.funtactix.com.

About Benchmark Capital:
Benchmark Capital, a leading venture capital firm, was founded in 1995 to help talented entrepreneurs with original ideas build successful technology companies. Benchmark's general partners take a team-oriented, labor-intensive approach to venture investing to deliver a superior level of service to the firm's portfolio companies. Benchmark's portfolio includes high-profile start-ups like Infinera, MySQL, OpenTable, Second Life, Tellme, Yelp, and Zillow, and franchise companies such as eBay, Juniper Networks and Red Hat. The firm manages nearly $2.8 billion in committed venture capital. For more information on Benchmark Capital, visit its website at http://www.benchmark.com.

About JVP:
JVP is a leading Israeli venture capital firm focusing on investments in early stage companies in the enterprise software & networking, semiconductors & components and communications & mobile infrastructure sectors. With over $680 million under management, and offices in Jerusalem, New York, London and Tokyo, JVP leverages its international presence, vast expertise and substantial capital base to build companies with the potential to shape and dominate global markets. To learn more about JVP, visit http://www.jvpvc.com.

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