RewardStream Enhances Customer Insights with Release of LMP 4.11

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RewardStream's LMP 4.11 offers valuable new insights into loyalty and incentive behaviors

This strengthens LMP's position as a broad reaching loyalty platform that delivers insight across the many incentive and loyalty needs of a company.

RewardStream Inc., the leader in SaaS loyalty marketing technology, is pleased to announce the release of RewardStream's Lifecycle Marketing Platform (LMP) 4.11. LMP is a powerful technology platform that empowers marketers to launch highly customized loyalty and channel incentive programs in under 30 days. New enhancements offered in LMP 4.11 empower marketing professionals with valuable new insights into how a customer or sales professional interacts with the multiple channel marketing and loyalty programs a company has on offer. The result is customer-centered view of a participant's activities across multiple loyalty programs run within an organization. Marketing professionals are now able to quickly understand which loyalty and incentive programs a customer is involved in, improving their understanding of how to best communicate and cultivate loyalty with that customer.

The historic limitation of loyalty technology has been the failure to capture a customer's complete interaction with a brand's loyalty practices and programs. This occurs because most technologies on offer today are myopically focused at a program level and cannot provide multiple program or platform-wide visibly. Because the data provided is therefore restricted to each program and not shared, a holistic view of the customer's loyalty activities with the entire organization is lost.

LMP 4.11 overcomes this limitation by expanding the view of the customer to include recognition of their numerous interactions taking place in multiple programs. By capturing customer activities within each program and aggregating these activities, LMP 4.11 presents a 'customer-centered', cross-program level view of the customer that illuminates how they are participating with the multiple marketing programs offered within an organization. These valuable new insights can then be utilized by marketing professionals to drive higher participation, improve targeted communications and maximize program effectiveness.

"The new functionality in LMP 4.11 allows a loyalty program participant's activities to be captured and reported at both a program and a cross-program level, adding a new layer of customer visibility," states Johnny Oshika, LMP's Product Manager. "This strengthens LMP's position as a broad reaching loyalty platform that delivers insight across the many incentive and loyalty needs of a company."

Additionally, RewardStream LMP Version 4.11 builds out the Version 4.10 with the following specific developments:

Data Quality Enhancement:

  • Automated data requests via program login that allow for data to be verified, added or edited at any time during a program's lifecycle. By compelling program participant's to ensure their information does not become stale dated or out of date; program managers ensure not only data accuracy, but a self-service workflow that limits the administration burden of data collection. The result is a powerful mechanism to ensure data quality is maintained and updated by program participants on a regular basis.
  • Applications of Data Quality Enhancements include surveys, re-registrations, confirmations, program opt-in communications, re-activations, personal tax forms and new promotions to name but a few examples. And RewardStream LMP's powerful business rules mean that any response or information request can result in a targeted trigger communication or reward offer to the participant.

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Valia Thorburn
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