PLS Check Cashers Launches "Change Is Good" Campaign: New 1% + $1 Check Cashing Fee is Revolutionary in Chicagoland

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PLS Check Cashers announced today that it is reducing its check cashing fees in Chicagoland to 1% + $1, making its fees the lowest in the retail financial services industry. The change represents up to a 55% decrease in check cashing fees at PLS, cutting rates from 2.25% to 1% + $1.00. In addition, PLS is launching its new "Change is Good" promotional campaign this week with radio and TV advertising, plus in-store celebrations. "Change is Good" highlights the lower fees at PLS, as well as its savings program.

With our low fees and high 5% saving rate, PLS Check Cashers leads the market in helping consumers save money

PLS Check Cashers announced today that it is reducing its check cashing fees in Chicagoland to 1% + $1, making its fees the lowest in the retail financial services industry. The change represents up to a 55% decrease in check cashing fees at PLS, cutting rates from 2.25% to 1% + $1.00. The 1% + $1 check cashing fee applies to recurring payroll and government benefits checks, as well as PLS money orders. In addition, PLS is launching its new "Change is Good" promotional campaign this week with radio and TV advertising, plus in-store celebrations. "Change is Good" highlights the lower fees at PLS, as well as its savings program.

"PLS now has the lowest fees in Chicagoland and the best savings product in the retail financial services industry," says Bob Wolfberg, Co-President of Chicago-based PLS Financial Services which manages PLS Check Cashers. Since October 2006, PLS Check Cashers has offered the PLS Visa Prepaid Card, a debit card linked to an interest-bearing savings program that lets customers earn 5% interest with no monthly service fees and no minimum balance.

Customers will see that "Change is Good" immediately. For example, a PLS customer who cashes a $300 check will save $2.75 instantly, paying $4.00 instead of $6.75 in fees. PLS is already well-known for its fast, friendly service and convenient hours, and Co-President Dan Wolfberg believes that the new PLS campaign lets customers know that PLS is on their side.

"With our low fees and high 5% saving rate, PLS Check Cashers leads the market in helping consumers save money," says Wolfberg.

About PLS Financial Services, INC.:
Chicago-based PLS Financial Services operates more than 300 financial service centers in Alabama, Arizona, California, Illinois, Indiana, Mississippi, New York, Texas and Wisconsin, with more than 3,000 employees. It is one of the largest, oldest and most distinguished organizations in the check cashing industry, and is a Western Union money transfer network. PLS was recently named as one of Chicago's Largest Privately Held Companies and also a member of Fast50 by Crain's Chicago Business®. The PLS Financial Service brands include: PLS Loan Store, which provides consumer micro-loans; PLS Check Cashers, which offers check cashing, money transfer services, money orders and bill payments; PLS Vehicle Registration; and PLS Tax Service.

More information about PLS is available from Barb Wolf at PLS Financial Services, 300 North Elizabeth St., Chicago, IL 60607, telephone 312-491-7888.

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