Passenger's Justin Cooper to Speak at NATPE's LATV Festival

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Panel Discussion to Focus on the Power of Community for Content Creators

Crowdsourcing: The Killer Development Tool

Passenger, the technology leader in on demand Customer Collaboration, today announced that Justin Cooper, co-founder and chief innovation + marketing officer, will speak at NATPE's LATV Festival, occurring July 30 -- August 1, 2008. Mr. Cooper will participate in a panel entitled "Crowdsourcing: The Killer Development Tool," discussing how Web 2.0 technologies are enabling content creators to generate ideas from individuals within a community. The panelists will discuss how these cutting-edge development tools can be used to best leverage the power of community for more innovative, cost-effective idea creation and content feedback.

  • Who:

-Justin Cooper, co-founder/chief innovation + marketing officer, Passenger
-Melanie Hall, chief operation officer/president, Quarterlife
-Eyal Hertzog, founder and chief creative officer, Metacafe
-Kevin Chou, CEO, Watercooler, Inc.
-Moderated by Wayne Karrfalt, writer and editor, Cynopsis Digital

  • What: NATPE's LATV Festival, "Crowdsourcing: The Killer Development Tool" panel
  • When: Wednesday, July 30, 2008 at 11:45 a.m.
  • Where: The Highlands Entertainment Complex, 6801 Hollywood Blvd., Hollywood, Calif.

NATPE is a global, non-profit organization dedicated to the creation, development and distribution of televised programming in all forms across all mature and emerging media platforms. NATPE develops and nurtures opportunities, both commercial and educational, for buying, selling and sharing of content and ideas.

NATPE's LATV Festival brings together nearly 1,000 content creators, agents, studio, network and new media executives to celebrate the art and commerce of video content in the TV production capital of the world. To register for this event, please visit:

About Passenger
Passenger is the leader in on-demand Customer Collaboration, helping companies infuse the voice of the customer into their business to continuously inspire innovation and meaningful change. Featuring an intuitive platform of social networking, collaboration and analytics, Passenger works with companies such as Chrysler, ABC, Fox and Coca-Cola to build, grow and manage private online communities to drive contextual, actionable insight and build authentic advocacy for their brands. Founded in 2005 with offices in Los Angeles, Palo Alto and New York, the company is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures. For more information, please visit

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Tyler Perry
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