SLAPPA Turns 5 and Despite Companies' Success, Founder Finds Much Disappointment and Creates 'Wish-List' for Their Future

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You would expect as the owner of a small business that just turned 5-years old, Dominick Martinetti would be thrilled about reaching such a milestone, but instead, he says while letting out a big sigh, "We've reached a milestone that 50% of start-up companies never hit, but I'll admit that I'm not all that excited. I look at what we have not yet achieved and it's very frustrating".

You would expect as the owner of a small business that just turned 5-years old, Dominick Martinetti would be thrilled about reaching such a milestone, but instead, he says while letting out a big sigh, "We've reached a milestone that 50% of start-up companies never hit, but I'll admit that I'm not all that excited. I look at what we have not yet achieved and it's very frustrating".

After listening to Martinetti, you would never know that his company has grown sales by 750% in the past 4 years, or that it has serviced more than 22,000 customers on its' website, or has established itself as a threat to larger companies such as Case Logic. So where does his disappointment stem from? Martinetti continues, "Even in this down market, there are many opportunities that come to our door and there are a great many low hanging fruits, but as a small company there is only so much we can take on because of limited resources and this, for me, is extremely frustrating. There are times I feel it would be best to merge with a larger company because it would give us the ability to capitalize on what we have built to date and give us the ability to scale this business even more quickly."

Yet even with his list of frustrations, Martinetti recognizes that what his small, energetic team have accomplished in their first 5 years is no small feat. "When people learn that we are a team of 10 people they are shocked. We realize that what we have done is special, but to take SLAPPA to the top we cannot look at the past, we have to look at the future."

Of course he and his team have stated goals for their next five years, but they have also put together an eclectic "wish list" that they plan to focus on over the next five years. Reading this list makes one wonder if these guys are serious--but once you meet them you realize they are dead serious. This wish list includes statements such as "We wish U.S. retailers were not so greedy", "We wish we could manufacture our gear in the U.S.", and "We wish the copy-cat hacks would go out of business". Included with his wish list are the strategies the company plans to implement to make their wishes come true, but these strategies are something they will not divulge.

In this time of celebration the company is not losing site of one of the assets they declare is "our absolute number one priority"; their customers. As such the company is running the most aggressive sales promotion they have ever rolled out. The "5 Ways To Save" promotion offers gift certificates to those who simply "shout-out" to the company. SLAPPA is offering a $5.00 gift card to anyone who stops at their MySpace.com/SLAPPA page, offering a $10 coupon to anyone who posts pictures of themselves with their SLAPPA gear on Flickr.com, and offering a $20 coupon to anyone who posts a video of themselves with the SLAPPA gear on youtube.com. Additionally the company is giving away $250 to the 2 people who develop the most creative "shout out" to SLAPPA. Martinetti adds, "Whether they spray paint our logo on the streets of New York, shave our logo into their head or create a funny video, all contestants need to do is come up with a wildly creative SLAPPA shout out". For more details on this "5 Ways To Save" anniversary promotion visit http://www.slappa.com.

SLAPPA's line of cd cases, dvd cases, laptop bags and backpacks are made with the highest quality materials, unique designs and patented technologies that when combined together, "break the mold" in a category otherwise flooded with mundane products. For more information please contact SLAPPA.

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