Leading RFID Technology Providers Display Latest Solutions for Retail, Apparel, Footwear and Accessories Companies at RFID in Fashion 2008

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The third annual event produced by RFID Journal and the American Apparel & Footwear Association will feature new products and services that help companies deploy RFID quickly and profitably.

RFID Journal, the world's leading media and events company covering radio frequency identification (RFID) technology, and the American Apparel & Footwear Association (AAFA) announced today that new products and services will be exhibited by the leading providers of RFID technology for the retail apparel, footwear and accessories sectors at RFID in Fashion 2008, the third annual event for companies in the retail, apparel, footwear and accessories industries.

The conference will be held August 13-14 at the Fashion Institute of Technology in New York City. RFID in Fashion 2008 highlights include:

Dean Scarborough, president and CEO of Avery Dennison, will detail the services his firm offers to retailers and brand owners starting small-scale RFID implementations. The company will demonstrate how its RFID strategy results in minimum investment and fast return on investment (ROI), and how it provides a competitive advantage for customers.

Checkpoint Systems, the event's Platinum Sponsor, will preview a dual-technology tag and antenna solution, operating at both RFID and electronic article surveillance (EAS) frequencies. And OATSystems, recently acquired by Checkpoint, will demonstrate its Item-Level Availability Solution for Retail, enabling retailers to gain real-time insight into their inventory, both on-shelf and in the back room, thereby reducing cycle counts from hours or days to minutes.

VRF Holding will demonstrate its new item-level Markdown Tag, which uses RFID and electronic paper to enable real-time automated price changes. The system dramatically reduces labor costs associated with markdowns, improves inventory management and loss prevention and helps retailers increase sales by reducing out-of-stocks (OOS). VRF will also showcase a new dressing room application as part of the solution.

Mojix will demonstrate the Mojix STAR System, which can locate specific tags in 3D space, and show how it provides complete visibility to tagged items across an entire retail floor, thereby improving efficiency and effectiveness of all business processes in use.

ADT will display its innovative Sensormatic iREAD platform and dual technology (RFID/EAS) hard tags. Both products offer retailers a cost-effective way to track individual items. The company will explain why easy installation and low cost of ownership make these solutions an affordable option for item-level data gathering as well as for tracking store fixtures.

Seeonic will display its Smartwatch solution, which features item-level inventory management within retail-display fixtures. This solution, used by maternity apparel company Tomorrow's Mother, helps track inventory in real time to reduce stock-out and overstock situations. Al Dittrich, CEO of Retail Associates--which operates Tomorrow's Mother--will present an objective case study on its use of this solution.

AgileTag Inc. will display its ShelfAware product line, a patent-pending system enabling retailers to self-install and evaluate RFID technology with greater ease, reduced risk and lower costs than was previously possible. The system, which can be placed on any standard store shelf, automatically collects nearby tag IDs and wirelessly transmits them to inventory computers. The low cost (less than $200 per reader in large volume) and ease of installation make it possible for any retailer to track individual items.

Vue Technology will be showcasing its enterprise item-level RFID products and solutions for the apparel and footwear industry, including in-store solutions for retailers and vendor-managed-inventory solutions for manufacturers. Vue's solutions enable source tagging and tracking goods through the supply chain ultimately with reporting at the corporate level.

Academia RFID will launch its new industry-specific RFID training course, "RFID Retail." The course covers advanced concepts of RFID technology for retailers and marketers, specific retail applications with a proven return on investment, tools to help build the business case and calculate the ROI for using RFID in retail applications, and best RFID practices for retailers.

"The reason we teamed with RFID Journal to produce an RFID event specific to the retail, apparel, footwear and accessory sectors is that many of the applications are unique and the solutions are different from other sectors," said Mary Howell, the AAFA's vice president of industry relations. "So we're very pleased that attendees will be able to preview the technology that they can install today and begin benefiting from immediately."

"RFID technology is evolving quickly, and I think attendees will be surprised by the quality of the solutions being exhibited," said Mark Roberti, founder and editor of RFID Journal. "Companies are no longer selling generic tags and readers--they are producing products that solve real business problems in this sector."

For additional information, please visit the RFID in Fashion 2008 Web site at http://www.rfidjournalevents.com/fashion/, or contact Attendee Registration at fashionreg@rfidjournal.com or (631) 249-4960.

About RFID Journal
RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

About the American Apparel & Footwear Association
The American Apparel & Footwear Association (AAFA) is the national trade association representing apparel, footwear and other sewn products companies, and their suppliers that compete in the global market. AAFA's mission is to promote and enhance its members' competitiveness, productivity and profitability in the global market by minimizing regulatory, legal, commercial, political and trade restraints. To learn more, visit http://www.apparelandfootwear.org.

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MARK ROBERTI

Sonja Valenta