Hope Is In Sight For The Millions Of People Who Suffer From Back Pain

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The Stretching Institute and The Healthy Back Institute have joined together to create solutions for the back pain problems that plague people all over the country every day.

The Stretching Institute has been helping sports injury sufferers use stretching techniques to improve their flexibility and return to health in record speeds, but athletes aren't the only ones who suffer debilitating problems because of their back pain. In getting together with The Healthy Back Institute, we'll reach a much wider audience and eliminate the pain of so many more people.

The Stretching Institute and The Healthy Back Institute have joined together to create solutions for the back pain problems that plague people all over the country every day.

Originally created to provide scientific and medically proven products and services to athletes suffering from sports injuries, The Stretching Institute has become an industry front-runner in the field of stretching and flexibility for athletes and non-athletes alike. Their original website, TheStretchingHandbook.com, receives over a million visitors a year and has been helping people in pain since 1995.

Brad Walker, founder of The Stretching Institute (http://www.TheStretchingInstitute.com), is excited with the potential their unique partnership has for helping back pain sufferers around the world. "The Stretching Institute has been helping sports injury sufferers use stretching techniques to improve their flexibility and return to health in record speeds, but athletes aren't the only ones who suffer debilitating problems because of their back pain. In getting together with The Healthy Back Institute, we'll reach a much wider audience and eliminate the pain of so many more people."

When The Stretching Institute was created, stretching and flexibility got nothing more than a cursory mention in most health and fitness publications. Even the most scientific publications and journals were tacking stretching on as an afterthought. Walker is proud to be a part of a growing movement of health care practitioners who are taking a fully holistic view of flexibility management.

As the other member of the partnership, The Healthy Back Institute was founded in 2001 by fitness and rehabilitation expert Jesse Cannone and massage therapist Steve Hefferon. They created the Lose the Back Pain system; a self-assessment and self-treatment program for sciatica and back pain sufferers. With the help of some of the world's leading doctors, physical therapists and chiropractors, the individually targeted system has been sold in more than 85 countries.

Both Cannone and Hefferon are experts in the field of post-rehabilitation and bring a well-rounded combination of skills to the new team. Walker says that lifestyle management is about to get much better for back pain sufferers.

Ordinarily, back pain sufferers need either a lot of money or a lot of time to get appropriate treatment for their injuries. Wait times for specialists can be painfully long, and even the assessment process is prohibitively expensive. Both The Stretching Institute and The Healthy Back Institute are known worldwide for creating products that allow patients to self-assess and self-treat, putting pain relief in the hands of the sufferers, not the often inaccessible health care providers.

"If you don't have back pain or sciatica, you don't realize the impact it can have. People with back pain can't play ball with their kids, they can't take their dog for a walk -- sometimes they can't even drive. Relieving their pain will improve the productivity and quality of life for literally millions of people. We're so proud to be a part of this for people."

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