Eric Larson Named President of Gumiyo

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Gumiyo, a leading mobile marketing platform provider for automotive, real estate and publishing, today announced the appointment of Eric Larson as company president. Larson brings more than 20 years of management, technology, wireless and automotive experience to his new position, where he will oversee Gumiyo's day-to-day operations, growth and new market expansion. He is the former president of 5square Systems, a leading venture capital backed, high growth automotive sales processes system provider.

Eric's knowledge and background in automotive and wireless is a perfect match for Gumiyo. His leadership and management skills will be a tremendous asset in guiding the company as it continues its rapid-growth path

Gumiyo, a leading mobile marketing platform provider for automotive, real estate and publishing, today announced the appointment of Eric Larson as company president. Larson brings more than 20 years of management, technology, wireless and automotive experience to his new position, where he will oversee Gumiyo's day-to-day operations, growth and new market expansion. He is the former president of 5square Systems, a leading venture capital backed, high growth automotive sales processes system provider.

"Eric's knowledge and background in automotive and wireless is a perfect match for Gumiyo. His leadership and management skills will be a tremendous asset in guiding the company as it continues its rapid-growth path," said Shuki Lehavi, CEO and co-founder of Gumiyo.

Prior to joining Gumiyo, Larson served as president of 5square Systems, an industry leader of Web-based Sales Force Automation (SFA) and Customer Relationship Management (CRM) applications for the auto retailing space. Larson lead all sales, support, product, marketing, and financial activities of the company. In July 2008, 5square assets were acquired by iMagicLab.

Larson has also held the position of senior vice president and CFO of Nomadix, Inc., a leading suppler to the Wi-Fi public Internet access market. In that role, he provided leadership, vision and strategic direction for the company during periods of significant growth and change. Additionally, he was responsible for all general and administrative functions of the company, including finance, legal, investor relations, IT, human resources, tax, treasury, and business development.

Before joining Nomadix, Larson spent nine years at Arthur Andersen L.L.P., where he served as an enterprise division manager. He specialized in audit and business consulting services for automotive, high technology and manufacturing companies ranging in size from start-ups to several billion dollars in annual sales.

"This is a great opportunity to help drive the adoption of the mobile phone as an effective marketing channel that will transform advertising for retail automotive, real estate and publishing. The public demand for useful mobile Web content is continuing to grow, and Gumiyo is uniquely positioned to meet those needs with its cutting-edge mobile platform and ability to connect with consumers anytime and anywhere," said Larson.

Mr. Larson holds a B.B.A. in Accounting from the University of Oklahoma and is actively involved in several local business and civic organizations.

About Gumiyo (http://www.gumiyo.com)
Gumiyo leads the mobile marketing revolution for auto dealers, real estate agents, and classifieds advertising with turn-key solutions that launch businesses and inventory into the mobile space. The Gumiyo mobile marketing platform matches and connects buyers and sellers by extending classifieds, marketplaces, and businesses to mobile phones. With its flexible private-label solution, Gumiyo enables organizations to quickly incorporate the mobile channel into their marketing mix with minimal investment while getting the best and latest technologies the mobile medium has to offer.

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Richard Abronson
Gumiyo
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