Australian Bakels Give Exclusive Interview to the Highly-Popular Series of Magazines, 'Australia's Best'

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Australia's Best Magazine has featured many industry big guns, but the latest edition of 'Australia's Best Manufacturing' carries an exclusive interview with Geoff Childs, Purchasing Manager of Australian Bakels.

Geoff Childs, Purchasing Manager of Australian Bakels talks to Australia's Best about the role supplier's play in Australian Bakels' customer satisfaction.

For more than 50 years Australian Bakels has maintained a commitment to quality products and customer service. The privately-owned, independent company's principle aim is to supply quality, specialised bakery and food ingredients, service and innovation.

Australian Bakels core business and technical expertise is in specialised bakery and food ingredients, which they continue to develop in both domestic and export markets by formulating, manufacturing and marketing value-added products to provide total solutions for their customers.

Australian Bakels was founded in 1952 on the Sydney site that it still occupies today. During its existence, Australian Bakels has purchased adjoining properties and is now the owner of a large area of land in Silverwater, Sydney.

Part of the world-wide Bakels Group of Companies based in Switzerland, Australian Bakels is proudly the largest company in the Group. Their site is also the home to Bakels Research Australia who perform R&D for the international Group. In addition to the Silverwater site, the company has sales and manufacturing sites in Melbourne and Perth and sales and distribution sites in Brisbane and Adelaide.

To support the baking industry, Australian Bakels has trade-qualified sales representatives who are able to demonstrate products and assist in value-added opportunities with customers.

Australian Bakels aim is to maintain steady and sustainable growth in business, including acquisition where suitable opportunities present themselves. Whilst primarily sales-driven, Bakels understands and is clearly focussed on the need for this growth to include an acceptable level of profit rather than sales alone.

The company endeavours to create strong internal relationships, as well as with their customers and suppliers. Australian Bakels believes it is of optimum importance to ensure consistent and sustainable growth of sales and profits by providing innovative product development and processes. Achieving continuous improvement in quality standards and constant evaluation of the marketplace to ensure they remain relevant to the marketplace, illustrates Australian Bakels dedication to setting standards globally.

Geoff Childs, Purchasing Manager of Australian Bakels talks to Australia's Best about the role suppliers play in Australian Bakels' customer satisfaction.

"Australian Bakels is a supplier of quality products to the baking and grocery trade, and one of the many strengths we have is the ability to respond to customers' many and varied requirements," says Geoff Childs. "We satisfy these orders by supporting customers by way of providing a flexible manufacturing plant; by carrying additional packaging, raw material and finished product inventory and by establishing and maintaining effective supplier arrangements -- which enables Australian Bakels to source components well within established lead times. Australian Bakels has a strong national sales and manufacturing presence and this capability ensures a rapid response to customer orders."

When it comes to working with suppliers, innovation and creativity in meeting new challenges are key factors for Australian Bakels. Superior product quality and customer service are also equally important to the company and the suppliers they work with.

"The goal of companies such as ours is to maximize profits and effective cost control, it is imperative for Australian Bakels long term success," maintains Childs. "The supply chain can achieve significant cost savings whether they be the reduction of pallet movements, effective production planning, minimizing inventory holding or negotiating improved pricing for components."

Australian Bakels values trust, loyalty and co-operation in all their relationships, and their affiliations with their suppliers are no exception.

"By allowing suppliers onto the site to observe the manufacturing process the company is demonstrating its confidence in the supplier by showing them they are prepared to share information with the view to improving efficiencies," says Childs.

"When it comes to assessing suppliers for Australian Bakels, a supplier's performance is measured against delivery, price and quality. Additional criteria that we require would include technical support, product innovation & R&D resourcing."

These factors are crucial when working with Australian Bakels as maintaining strong and productive relations with their suppliers means a beneficial outcome for both parties.    

Bakels Group's key suppliers include Talsar Eggs, Aeropack, IMCD, KL Ballantyne and Cadbury.

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CHRIS DUTTON
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