An ounce of perspiration is worth a gallon of blood
Sydney, NSW (PRWEB) July 30, 2008
Two Australian marketing experts have just released the findings of an extensive online study on how Australian SMEs are using website technology to grow their businesses.
The study was administered jointly by Australian online lead generation consultancy Marketing Results and Empowernet Internet Mastery Platinum Programs in May 2008. Empowernet Internet Mastery Platinum Programs is a leading provider of cutting-edge Internet and business coaching programs to the small and medium sized businesses in Australia, whereas Marketing Results specialises in implementing online marketing strategies for SME clients.
324 Australian Small to Medium Sized Businesses from a diverse range of industries were dissected, scrutinised and thoroughly examined using a carefully constructed online survey of 28 questions.
81% of the study participants came from organisations with less than $1 million in annual revenue.
The findings lead to a terminal prognosis, identifying a series of deadly patterns that are partially responsible for the high mortality rate of Australian SMEs, with 9 out of 10 Australian businesses failing or go bankrupt within the first 10 years of operation.
Life-saving 'injections' for your readers
The findings expose the fundamental reasons why a deadly 'heart attack' is almost assured for the majority of Australian small business websites and what needs to be done to stop the bloodshed.
This is the information that your readers need and want to hear. The details of these detailed, eye-opening and potentially life-saving insights have never been published before.
Now you can publish our exclusive findings and close examination data in short, punchy and revealing "sound bites" your market is salivating for. And it could save countless business lives. Some may even be your closest clients… or else corporate body bags will keep stacking up!
Check out the following provocative findings that are the wake up call your readers need to ensure they don't go into a fatal coma but continue to grow and prosper.
Summary of findings:
SMEs understand the importance of online marketing to their growth - 77% assess their website as moderately to critically important for generating enquiries and influencing sales at the present time. A whopping 98% predict that their online channel will be moderately to critically important for generating enquiries and influencing sales in two years' time.
82% suffer from marketing blindness as they do not keep track of any KPIs (Key Performance Indicators) for their website and 65% of respondents don't track any conversion rates such as e-newsletter opt-in rates or shopping cart checkout rates.
83% suffer from "acute traffic depression", moderately dissatisfied or very dissatisfied with the overall level of traffic their website receives. They keep maxing out their credit cards on "medications" that don't bring effective relief.
86% openly and unashamedly admit they have no clue about their Search Engine Optimisation results and can only estimate their Return On Investment in ballpark figures. The heart of their website is a bomb ticking away that's about to go off with a loud BANG!
A staggering 83% suffer from major cellular damage, running with online promotions that are actually eating their profits. Of course, they never realise the consequences of their actions because they don't test to optimise results when they roll out new website features or content.
58% suffer form an embarrassing memory loss that's costing them tens of thousands of dollars in lost profits, as they hardly ever or never send email broadcasts to their suspects, prospects or clients, thus missing out on a major revenue opportunity that could boost their constitution in a matter of days!
96% of respondents assess their website as being only minimally to moderately effective at achieving their revenue generation goals.
Many of these seemingly prosperous firms had no clue that deep inside they were propagating deadly profit infections and diseases.
Dissection of the answers obtained from this extensive survey lead to a pathological conclusion that one of the main problems lies in the lack of systems, strategies and processes that can create and sustain a profitable online lead or sales generation pipeline.
Australian SMEs are not doing the basics right, let alone the advanced strategies required to get outstanding results. Most small businesses are flying blind when it comes to understanding their current results, doing more of what ISN'T working.
Without a change in strategy, many may be terminal unless they seek better medical advice and adopt a radically different treatment regimen and a double dose of discipline, willpower, determination and perseverance.
Australian SMEs need to face up to their mortality and internet marketing health issues. They will be further marginalised over the coming years without comprehensive, dedicated training in the true value and processes of Internet marketing.
From a therapeutic standpoint, we recommend that Australian businesses begin taking a much keener interest in the health of their Internet marketing. Prevention is better than cure and as the saying goes, "An ounce of perspiration is worth a gallon of blood".
A diet high in well-targeted online advertising with attention-grabbing headlines and clear calls to action that leverage proven Internet marketing strategies such as opt-in email marketing, information and education, testimonials, "proof" elements and sales process automation will ensure a long, healthy and prosperous life for any small business.
The autopsy diagnoses the source of the ailments and proposes several potential cures, providing that the unsuspecting victims are warned in time and take proactive action to protect themselves.
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