Jacoby Ellsbury and OWATER Launch New Jacoby-Inspired INFUSED OWATER Flavor

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OWATER is adding some EllsBERRY to the newest Infused owater flavor. The new Jacoby Ellsbury-inspired healthy sport drink in Strawberry-Pomegranate is available at stores in New England starting this week.

Jacoby Ellsbury with his Strawberry-Pomegranate INFUSED OWATER Flavor

What's cool about Strawberry-Pomegranate is that it's healthy, functional and tasty, but it's not too sweet. In my mind, that's the formula for a perfect sports drink. It is definitely going to be fun for me to see people out there drinking it.

owater, maker of healthy enhanced water, and Jacoby Ellsbury, Boston center fielder, have introduced a new, Jacoby-inspired Strawberry-Pomegranate infused owater flavor to the company's line-up of tasty, healthy sports drinks. The pure water drink is enhanced with real strawberry and pomegranate flavors and a touch of pure cane sugar, and it packs a double punch of electrolytes and antioxidants. The flavor is available only at stores in New England, including most Whole Foods, Stop & Shop and Roche Bros. locations.

"It's pretty crazy that there's now an infused owater flavor with my name on it," said Ellsbury. "What's cool about Strawberry-Pomegranate is that it's healthy, functional and tasty, but it's not too sweet. In my mind, that's the formula for a perfect sports drink. It is definitely going to be fun for me to see people out there drinking it."

"We're just trying to give people honest, healthy alternatives to traditional sports drinks, and adding a Jacoby flavor makes it even more fun," said Tom First, founder and CEO of owater. "Jacoby trains like crazy but he doesn't like over sweetened and neon colored sports and vitamin drinks. Our infused owater is about honest hydration and great flavor. It's the ultimate workout drink for one of the fastest guys in baseball, and, of course, everyone else in the world!"

Jacoby Ellsbury, who is represented by Boras Marketing, partnered with the Massachusetts-based owater brand in April 2008. He has worked with the company on radio advertising campaigns and other brand-building endeavors, and he hydrates with the range of owater's healthy sport drink alternatives when he trains.

Jacoby's infused owater flavor was inspired by Jacoby's love of strawberries and pomegranates, both notably Red fruits. The 70-calorie-per-bottle drink is made with pure water, real fruit flavor and a touch of pure cane sugar. Each bottle of Strawberry-Pomegranate also contains electrolytes (213 mg of magnesium, 106 mg potassium, 50 mg sodium) and antioxidants (21% dv Vitamin A, 21% dv Zinc, 15% dv folic acid) for added benefit. Look for the flavor in stores around New England, including on the special Jacoby display at the front of most New England Stop & Shops as well as at Whole Foods Markets and Roche Brothers locations.

owater makes three lines of healthy enhanced waters: infused owater, unsweetened owater and sport owater. owater drinks are made from purified water, natural flavor and functional enhancements; they do not contain fake sweeteners, high fructose corn syrup or artificial coloring. Infused owater, the company's all-natural alternative to high-sugar sports drinks, is available in seven flavors including Black Raspberry, Lime-Lemon, Peach-Mango, Pineapple-Orange-Banana, Blueberry, Coconut and new this summer, Jacoby's Strawberry-Pomegrante. Unsweetened owater, made from pure water, real fruit flavor and electrolytes, is available in Wild Berries, Lemon-Lime, Mandarin Orange, Peach and Strawberry. Sport owater is plain electrolyte water, also available in sport-top bottles. owater products are produced regionally and distributed nationally in chain and independent stores.

Founded by Nantucket-Nectar co-founder Tom First in 2006, owater is a privately-owned company based in Concord, Massachusetts. More information can be found at owater.

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Amy Mueller
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