ASI® Announces Dale Kirby,'s Director of Marketing, Named to 2008 Counselor® HOT List

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Counselor Magazine Honors Hot People, Trends and Products at ASI Chicago Show

The Counselor HOT list is new this year

Advertising Specialty Institute®, the largest media and marketing organization serving the $19.6 billion advertising specialty industry, announced today that Dale Kirby was named to the 2008 Counselor magazine's first annual HOT List.

Honorees appearing on the Counselor HOT list from ASI were revealed at an exclusive event at the ASI Chicago show, and represent the hottest, hippest and most dynamic people in the promotional products industry.

"The Counselor HOT list is new this year," said Timothy M. Andrews, president and chief executive officer for ASI. "The advertising specialty industry is always changing and providing creative, innovative and exciting products and services. These individuals are the industry's trend-setters and they are being recognized for their ability to be successful by introducing new, fun and innovative things in the marketplace."

"Congratulations to the individuals earning spots on Counselor's HOT list," said Melinda Ligos, editor in chief and vice president of professional development for ASI. "Each of our honorees have their own unique way of shaking up the industry -- whether it's with cool products, new trends and initiatives or advanced technological approaches to their marketing and services."

"Dale continues to push the envelope and shake things up with new ideas and branding concepts for us constantly. Making the first annual HOT list is just plain cool and it keeps us fresh. Promotional items are truly her passion," said Lew Amicone, CEO and co-owner of Promopeddler, Inc. where Ms. Kirby is the director of marketing.

For the complete list of the Counselor HOT List honorees, and photos from the event, visit

The owners Monte Baumgartner and Lewis Amicone just received the Entrepreneurs of the Year Award from ASI in May 2008. Along with a listing in the Inc 500, features one of the largest online catalogs of promotional items focusing on maintaining an extensive, low-priced, quality product line with personalized customer service. The company can be reached at 1-800-455-1350.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 25,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 21,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit

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Katrina Plam
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