SaveDividendMiles.com Encourages Frequent Flyers to Fight Back

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US Airways' decision to eliminate benefits for best customers seen as threat to members of all frequent flyer programs.

SaveDividendMiles.com

The media has to date focused most of its coverage on the relatively minor 500-mile-minimum change that US Airways ended, and has subsequently missed this much bigger story

Frequent flyer expert and longtime traveler advocate, Randy Petersen, has launched SaveDividendMiles.com in an effort to inform and rally frequent travelers, and to encourage US Airways to rescind recent changes made to the Dividend Miles frequent flyer program.

The specific change in question: US Airways' decision to eliminate its bonus miles program for Dividend Miles elite members beginning Aug. 6.

Preferred members currently receive mileage bonuses based on their status level, which is determined based on their loyalty to flying US Airways, with Silver members earning a 25-percent bonus, Gold members 50 percent, Platinum members 75 percent, and Chairman's members 100 percent.

"The media has to date focused most of its coverage on the relatively minor 500-mile-minimum change that US Airways ended, and has subsequently missed this much bigger story," Petersen said. "US Airways' elite members will be losing anywhere from 6,250 to more than 100,000 miles per year! Obviously, that represents a significant loss of value."

SaveDividendMiles.com has been launched to draw attention to this overlooked reduction in value, and to rally support in an effort to encourage US Airways to rescind the policy. In addition to providing news and information about the policy change, the site asks visitors to sign an online petition and answer a poll question.

Though the Web site focuses on the changes to the US Airways Dividend Miles program, members of other airlines' programs are encouraged to participate as well.

"The ultimate goal is to save US Airways from itself," says Petersen. "But we also want to show other airlines who might follow suit that US Airways has chosen a path that can lead to no good."

Those who support the effort are encouraged to spread the word through the use of an email campaign and "Boarding Cards." The Boarding Cards are wallet-sized cards that provide an overview of the campaign cause. Visitors can download the cards and distribute them when traveling to raise awareness.

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