Sydney, NSW (PRWEB) July 30, 2008
The much-renowned magazine, Australia's Best, has confirmed that it has featured an exclusive interview with purchasing professional, Keith Lawrence, at Australian Vintage. The publication has been released in late July and the exclusive feature can be found in 'Australia's Best Manufacturing'.
Australian Vintage is one of Australia's leading wine companies. Championing a fully-integrated wine business model, the breadth of their capabilities extends to all aspects of the wine making business, including vineyards, boutique and bulk wine production, packaging, marketing and distribution.
As the second largest vineyard owner and manager in Australia, the business prides themselves on producing outstanding and innovative wines for both domestic and international wine consumers. This is reflected in their commitment to quality grape and wine production, the strength of their dynamic and award-winning wine brands, and the passion of the people behind them.
Today Australian Vintage is at the forefront of the Australian wine industry. Crushing over 15% of total Australian annual production, our vineyards and grape supply capability extends through some of Eastern Australia's most captivating and diverse wine regions including the Hunter, Barossa and King Valleys; the Murray-Darling, Langhorne Creek and Limestone Coast regions; as well as Griffith, Cowra and the Adelaide Hills. Wines produced by Australian Vintage are recognised and rewarded the world over. Acclaim for our winemakers and branded ranges is extensive and our diversity also extends to private label wine, where the demand is strengthened by our relationships with Tesco in the UK and E & J Gallo in the U.S. 2007 also saw exclusive distribution relationships cemented with the UK's leading drinks distributor, WaverlyTBS and Groupe LFE in the Netherlands.
Keith Lawrence, Purchasing Manager of Australian Vintage explains the nature of quality supply chain relations to Australia's Best.
"The supply chain for the Australian Vintage business is a complex and interesting one as our business is 100% vertically integrated from the cultivation of the land through to the appreciation of the end product by our discerning customer both here in Australia and internationally.
"Every stage of the process is handled in a precise, professional and efficient manner with full industry and government accreditation. From our ten million individually tended vines through to our five wineries and on into our modern packaging facility, followed by delivery to our customers via our modern and efficient local and export logistics network.
"For each step it is critical that the Australian Vintage team is integrally involved with our key partners to ensure that our precious product arrives with our loyal customers in a way that we can be proud of the final result. This includes everything from the taste of the wine to the presentation of the pack as well as its safe and timely arrival. Our supply partners are crucial in achieving this result.
"To achieve our aspirations Australian Vintage has formed long term strategic partnerships with key suppliers who have supported us strongly as we seek to grow qualitatively whilst still achieving our important financial targets.
"As with most businesses we understand and appreciate how important it is for our suppliers to be market competitive to meet the pricing pressures demanded by our customer but even more critical, because of the highly delicate and sensitive nature of wine, is QUALITY.
"To achieve and exceed our quality targets we seek out supply partners with proven long term experience in their field who use only known and respected components, are sensitive to the key environmental issues of today and have the ability to innovate, grow and develop with our business. Also important is that our supplier retains the flexibility to meet challenges confronted by our business as they arise.
Where practicable, supply partners are selected where the Australian Vintage business is of strategic importance to their business in the same way as their business is to Australian Vintage. That is, we work together to make both our businesses effective and efficient. By carefully selecting our partners in this way we maintain access to key decision makers/managers from the supply partner.
By following the above principles and maintaining an open and friendly dialogue with our suppliers we are, in almost every case, still using the same suppliers as we first used in 1992 when our business commenced to our current turnover of $300 million annually."