Coca Cola Amatil Featured in July's Edition of 'Australia's Best Manufacturing'

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The popular series of magazines produced by Bean Media Group, entitled 'Australia's Best', has produced an editorial feature on Coca Cola Amatil in Australia.

Coca Cola Amatil has been confirmed by Australia's Best Magazine as included with the manufacturing edition, being released to industry in July 2008.

Coca Cola Amatil's exclusive editorial feature with Australia's Best discussed the importance of suppliers to the company. This appeared in Australia's Best Manufacturing, published in July 2008.

Coca-Cola Amatil is broadening its horizons by being the supplier of choice for both carbonated and non-carbonated beverages. By expanding into the high growth health and well being segment with the acquisition of SPC Ardmona, the company continues to drive forward. Key suppliers are fundamental in the continual success of CCA in Australia.

Coca-Cola Amatil is something of an Australian icon. The company is the principal Coca-Cola licensee in Australia and independently manufactures its own soft drinks and mineral waters. In 1937, the company was introduced into Australia and by early 1938 the first manufacturing plant began operating in Sydney -- success and growth was only a matter of time.

Whilst business began gradually, the arrival of American troops to Australia in 1942 had considerable impact on both sales and market recognition. In the 1940s and 1950s, licenses were granted to various bottlers and by 1964 and by 1990, CCA had acquired all the Australian Coca-Cola bottling licensed territories in Australia, except for those in part of the Northern Territory.

The involvement of Coca-Cola Amatil in the beverages industry dates back to 1964 with the company's acquirement of Shelleys and Marchant in Australia. A year later, the company bought an interest in Coca-Cola Bottlers in Perth and followed that by taking control of the Perth operation and Coca-Cola Bottlers in Melbourne. Over the next 25 years, Amatil continued to acquire Coca-Cola Bottlers in Brisbane, Geelong, Sydney, Port Macquarie and Newcastle. In 1989/1990 a decision was taken to focus Coca-Cola Amatil on its core businesses of beverages and snack foods -- CCA sold its interests in poultry, tobacco, communications and packaging.

Overseas investment for the company has also been a factor in their success - in 1982 Amatil gained Coca-Cola bottling franchises in Vienna and Graz, Austria. Coca-Cola Amatil swiftly expanded its global operations to include many European and Asia-Pacific countries. In 1998 the European operations were established as a separate European Headquartered anchor bottler company (Coca-Cola Beverages Plc) and Coca-Cola Amatil now focuses exclusively on the Asia-Pacific region.

The importance of key suppliers to Coca-Cola Amatil cannot be underestimated. The company relies heavily on strong relationships with its supply-partners and continually works with them to maintain a strong supply chain process. In particular, companies such as Challenge Recruitment, Canon and Maersk have all played pivotal roles in the growth and achievement of CCA.

Today, Coca-Cola Amatil is a major Australian multinational company. Significantly, it is the country's largest distributor and manufacturer of soft drinks and other alcohol-free beverages.

The company boasts overseas operations in New Zealand, Papua New Guinea, Fiji, South Korea and Indonesia - Coca-Cola Amatil is the largest bottler of Coca-Cola trademarked products in the Asia-Pacific region.

There are currently seven bottling plants in Australia, all owned by CCA following the acquisition of the Northern Territory plant in 2005. These authorised Bottlers are supported in their marketing activities by Coca-Cola South Pacific, the local subsidiary of The Coca-Cola Company.

Coca-Cola Amatil operates in a broad variety of communities with different economies, languages and cultures. CCA also provides direct employment, assisting other companies to grow their businesses and prides itself in supporting local suppliers and industries.            

Community development is important to CCA and the company recognises it has the potential to play an important role. Commendably, it is committed to further enhancing the local communities in which it operates.

Creating profit, which is fundamental in rewarding shareholders, also creates the capacity to support environmental and social activities within CCA's markets. Consecutively, these programs help to sustain business performance by improving business efficiency, strengthening the communities and developing relationships with stakeholders.

Environmental aspects as also important to the company as CCA are committed to understanding and minimising any adverse environmental impacts of their beverage manufacturing activities. In addition to this, expectations of consumers and customers for quality and service are continually met and providing a safe working environment for employees is also of paramount importance.

The role of suppliers is also important when considering environmental impacts. Suppliers provide CCA with a variety of products including PET, Aluminium cans, Glass, Labels (Paper and Polypropylene), cardboard, shrink and stretch wrap and HDPE Peats Ridge bottles.         
Throughout 2006, CCA were working to minimise the environmental impacts of the packaging, whilst maintaining the integrity of the product and ensuring consumers continue to receive the high quality products they are used to. Since 2003, CCA's light weighting initiatives have saved the equivalent of over 300 million PET bottles per year in the carbonated soft drink range.

CCA has adopted the Environmental Code of Practice for Packaging. The company will continue its ECoPP implementation process, making improvements as experience is gained. This will ensure environmental impacts are taken into consideration at the inception and supply chain stages of packaging design and development.

The company is also dedicated to understanding and minimising any adverse environmental impacts of our beverage manufacturing activities. They believe that all Coca-Cola Amatil employees and everyone associated with the Company have an important role to play in achieving our environmental objectives and targets.

Key suppliers to CCA include Canon and Maersk

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CHRIS DUTTON
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