(PRWEB) July 30, 2008
De Bortoli's John Beecher sits down with Australia's Best Magazine for an interview that appeared in Australia's Best Manufacturing, July 2008. The highly-rated publication has selected John Beecher as a shining example of practicing effective supply chain management.
De Bortoli Wines was established in 1928 by Vittorio De Bortoli. It was his son, the energetic and dynamic, Deen De Bortoli, (b 1936 - d 2003) who expanded and consolidated the business which is now in its third generation of family ownership. Deen's children established the De Bortoli premium wine brands including the icon dessert wine Noble One, Yarra Valley Reserve Release & Estate Grown.
Each member of the De Bortoli family performs key roles with in the business. The winemaking process is overseen by Managing Director, Darren De Bortoli and Leanne De Bortoli's husband, winemaker Steve Webber. Leanne and Steve Webber manage the Yarra Valley winery and vineyard, Kevin De Bortoli is Company Viticulturist and Victor De Bortoli is Export Director.
The family embodies a strong wine growing culture intent on creating a sustainable business for future generations. Italian family values run strongly within the company in its culture of hard work, generosity of spirit and of sharing good food, good wine and good times with family and friends.
As the De Bortoli Wines has grown, the family has ensured that the company consistently produces a quality product to each market segment where the company's wines are represented.
The De Bortoli family has grown to see their wines present in almost every market in the world and is Australia's sixth largest wine exporter, processing more 70,000 tonnes of grapes annually. This growth has been a remarkable achievement and is the result of being responsive to the ever changing demands of the consumer and a strict adherence to the company motto "Always striving for Better".
From Vittorio's small winery to the present, the focus on giving customer what they want, when they want it has underpinned the De Bortoli supply chain.
The current day terminology of supply chain provides a mental picture of companies interlinked in trading. "The De Bortoli family understands that an efficient and responsive supply chain is critical to manufacturing today as it forms the basis for prompt response to our customer's requirements," says John Beecher, Logistics manager of De Bortoil Wines. "The family believe that the supply chain is built on performance, continuous improvement and trust. Performance is our supplier's ability to provide goods and services on time, in full, in specification and at the appropriate cost. These are the benchmarks that have traditionally been assessed as the criteria to supply to the company."
Continuous improvement is another important criteria for the supply of goods and services to the company. "We consistently ask our suppliers to review their operations to ensure that the best manufacturing or service techniques are being explored and where appropriate, adopted to keep their products and services as benchmarks in their respective industries," adds Beecher.
Constant development also involves both the ethical and environmental aspects of the supply chain. "The De Bortoli family understands that to pursue the goals of being a responsible corporate citizen is critical to position the company not just as a viable trading entity, but also to create environmentally sustainable manufacturing practices as a strong platform for growth. We encourage our suppliers to join us on this journey," says Beecher.
"Trust has always been the backbone of our trading relationships with our suppliers. We encourage our suppliers to become partners, to be involved in our problems and work with us to find solutions. We must continue to trust that, as links in the supply chain both pre and post manufacturing, our futures are intertwined and that our trading relationship is more than just a contract of quantity, price and duration."
When DeBortoli consider their suppliers they review each of them against a set criteria that looks at the supplier quite openly, to ensure that both parties understand what it is that they seek from each other. Such as -
Do they have Food Safety Accreditation such as HACCP of BRC or other Food Safety programs in place within their structure? Do they have sound quality systems and accredited management practices? Do they have product traceability, product non conformance programs, product rework recording systems and robust product recall mechanism if required? Do they provide adequate training for their staff? Do they have sound warehouse and manufacturing practices? Do they have good product identification systems in both written and visual means? Do they have a sound Environmental Policy and Ethical Labour Practices?
John sums the De Bortoli supply chain philosophy up by saying, "This approach to our supply chain partners, and every aspect of the life of the company, is consistent with the family's goal to develop within the company a culture of integrity, flexibility, community and openness, and further, to foster that culture with both our customers and our suppliers toward our continued mutual benefit."
One of De Bortoli's key suppliers that was featured in the magazine was Vinocor.