Radio has always been the community touchstone, sharing vital resources in trying times
New York, NY (PRWEB) July 29, 2008
Last week tropical cyclone Dolly wreaked havoc on southern Texas, causing over $1.5B in damage. In this tragic time Texas listeners turned to their local radio station KBFM for real-time reporting, storm tracking, and emergency information. Using VoodooVox's RadioVoodoo technology, communities were able to call 877 Wild-104 (877-945-3104) and get the most timely, comprehensive information fed remotely from local news sources.
By calling KBFM's Hurricane Dolly news and information line, communities gained direct access to the storm tracking center and emergency services information. With the dedicated phone system in place, the media freely updated news from any location via cell phones, liberating broadcast capabilities for more timely information.
Several media outlets including local cable, television and radio stations worked together to promote a common telephone number that listeners could dial for critical information. Listeners were able to call in from cell phones from any location, at any time, gaining access to the fastest posts of the latest news.
The service was based on an Interactive voice response technology (IVR) created by RadioVoodoo, which provides services to over 500 stations, enabling radio and television broadcasters to turn their call lines into immediate voice/data communication services. RadioVoodoo systems integrate the phone and web to provide broadcasters with new kinds of interactivity with their audiences also allowing for services to support themselves with turn-key advertising.
"Radio has always been the community touchstone, sharing vital resources in trying times", stated Chris Johnson, RadioVoodoo's General Manager. "We're extremely pleased to learn that stations are creating new ways to communicate essential services to their audiences. This goes beyond business to help the people in a critical moment of need."
RadioVoodoo is no stranger to having their technology deployed in rapid response to emergencies. In 2005, the company's IVR technology was employed for The Katrina Safe Line, linking victims to one another and to prospects for lodging and other services. The service helped tens of thousands of victims though out Louisiana and Texas gain information about the hurricane and disaster relief.
RadioVoodoo is a product of VoodooVox, a developer of technology to enable radio and television broadcasters to turn their call-in lines into voice/data collection and revenue-generation opportunities. The RadioVoodoo Interactive Voice Response systems iterate the phone and Web to provide broadcasters with new kinds of interactivity with their audiences, including the development of a customer-seller relationship. RadioVoodoo is deployed at over 500 stations and shows nationwide, including stations in nine of the top ten broadcast markets. http://www.radiovoodoo.com
VoodooVox™ is an advertising, technology, and services firm that has created an international marketplace for In-Call Media. The company enables the creation and delivery of interactive audio media into the telephony market. VoodooVox has developed technology that combines web marketing techniques with the unique qualities of the phone network, allowing call publishers to instantly access a robust advertising market, and advertisers to enjoy simplified access to hundreds of millions of calls from diverse call networks.
VoodooVox is backed by venture capital investors such as Apax Partners, Steamboat Ventures (an affiliate of The Walt Disney Company), Softbank Capital, and Village Ventures. http://www.voodoovox.com.