Marketing Veterans Scott C. Berg and Brad R. Molenda Launch Multimedia Interactive Agency, Motiva79.com
Midwestern marketing veterans, Scott C. Berg and Brad R. Molenda have launched a multimedia interactive agency in San Diego, Motiva79 (motiva79.com). With over 25 years of experience working with national brands from Gatorade, Wrigley Gum, Chicago Tribune, Jenny Craig, and TranUnion, the two have focused their attention on establishing an interactive agency that creates results driven, online multimedia experiences. The Internet, accelerated by video, multimedia and social networking, is dramatically changing how companies are successfully marketing and growing their businesses. Having both traditional and interactive experience, Motiva79 is in a unique position to help our clients develop an online direct marketing approach to communicate, sell and educate across their entire communication channel.
San Diego, CA (PRWEB) July 31, 2008 -- Marketing veterans, Scott C. Berg and Brad R. Molenda have launched a multimedia interactive agency in San Diego, Motiva79 (motiva79.com). With over 25 years of experience working with national brands from Gatorade, Wrigley Gum, Chicago Tribune, Jenny Craig, and TranUnion, the two have focused their attention on establishing an interactive agency that creates results driven, online multimedia experiences. "We are bringing the power behind TV into an online world where our clients can measure the return value, not only in clicks and impressions, but in dollars and cents," says Scott C. Berg, Chief Motivation Officer.
Through video, animation, product demonstrations and e-learning the agency motivates each person to interact going beyond awareness to measurable engagement. Motiva79 builds value across the entire marketing communication channel.
The numbers are clear, with online advertising now ranking third among media behind TV and Print, ZDNet Research, 2007. And with the evolution of multimedia, online marketing is breaking through even faster. Rich Media/Video is projected to grow 320% from 2006 at $1,476 MM to $6,205 MM in 2011, eMarketer, 2007.
Scott and Brad formed Motiva79 because they felt marketers and even interactive agencies are still challenged by how to properly execute an online marketing strategy that delivers measurable results. They may use video online, but companies are simply adding their TV commercials or embedding video clips on their website.
"These companies are missing the creative, interactive capabilities of the Internet. How to create compelling stories through video and multimedia that motivate their audience into action and delivers easy-click options that let them engage you. This is where we excel, not only do we build compelling stories, we create easy-click engagement that nurture digital dialogs and track ROI," Brad Molenda, Creative Director.
About Motiva79, LLC:
Motiva79™ (motiva79.com[motiva79.com) is an interactive agency specializing in online direct marketing. We use the term online direct marketing because everything we develop today is designed to produce immediate measurable results. Our interactive programs support our clients' marketing needs across their entire communication channel. Essentially, we help our clients communicate, sell and educate -- their employees, marketing partners, media and customers.
Our creative team develops interactive videos, product demonstrations, lead generation and e-learning programs that are built around creating a user-guided experience that always leads to an easy-click call to action and measurable ROI.
View solutions at www.motiva79.com/portfolio.php
Contact
Scott C. Berg
Chief Motivation Officer
Motiva79 (motiva79.com[motiva79.com)
619.270.9373
info @ motiva79.com
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